Tomorrow Tumblr will be releasing ads across its network of Tumblrs. The good news for publishers? They’ll be getting a slice of the pie. A post on ‘Staff’, the official Tumblr blog, the soon-to-be-Verizon-owned network announced that ads will be shown across the blog network. Another piece of good news is that publishers don’t have…
One topic dominated Facebook’s second-quarter earnings call on Wednesday. Not the company’s monster quarter. Not video. Not Facebook Live. Not Instagram. Not Pokemon Go (though almost). Ad load overtook ’em all. There were at least five questions about ad load asked during Facebook’s earnings call. That level of attention to an in-the-weeds metric would have…
The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, however, know that good design and a good user experience are rarely achieved by fixating on one discipline, but rather by adopting a…
Earlier this afternoon Apple reported its fiscal 2016 third quarter results. The company had quarterly revenue of $42.4 billion, which was down 15 percent year-over-year but beat financial analyst consensus estimates. Revenue a year ago was $49.6 billion. Gross margin was down year over year partly because of the apparent popularity of the lower-cost iPhone…
Small business mobile marketing platform flok is seeking to bring chatbots to the mass of local business owners. Today, the company launched chatbot integration with its consumer app, enabling enrolled local businesses to answer common customer questions and provide information via an automated assistant. The company refers to the new chatbot functionality as an “AI…
Released in March this year, Adobe Experience Design is a new all-in-one tool that lets you design and prototype websites and mobile apps. for websites and mobile apps. XD is still in beta and available for Mac with a Windows version on track for a release later in 2016. It is bound to provide a…
Measurement-savvy execs are about as important to a digital media company today as a three-point shooter is to an NBA team. So it’s a big deal that Pinterest has snagged Snapchat’s head of quantitative ads research, Gunnard Johnson, four months after the ad measurement vet had joined the white-hot messaging app. Pinterest has hired Johnson…
Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1-2 November in London. The MarTech agenda features case studies from brands and agencies innovating…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & moreJul 25, 2016 by Matt McGee In our latest show, we talk about Google’s delayed implementation of the payday loans…
When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive was to bring the distinguished newspaper into the digital age. To help accomplish that aim, Bezos gave a specific mission to Jarrod Dicker, who joined the newspaper in September of last year as head of ad…
