Every day more than 100 million people view Instagram Stories, according to an Instagram spokesperson, who clarified that the 100 million user mark reported by BuzzFeed on Thursday specifically referred to the number of people viewing Stories. A daily audience of more than 100 million people is huge for anything. When it comes to TV,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimove adds an intelligent agent for self-optimizing marketing campaignsOct 7, 2016 by Barry Levine Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments. Facebook’s new…
Do you care about your organic click-through rate (CTR)? You should. Why? For one thing, pages that have a higher-than-expected CTR tend to rank higher in search results. Every three-percent increase in CTR beyond the expected for a given organic position will improve your organic rankings, on average, by one position. For another, pages with…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Infographic: 11 amazing hacks that will boost your organic click-through ratesOct 6, 2016 by Larry Kim Got great content and rankings, but still not getting clicks from organic search? Columnist Larry…
A screen from Sticky, for home-based eye tracking. According to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels appear on the screen for at least one second. It’s always been a curious measurement, given that no human could be expected to respond…
ouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a substantial number of consumers browse the web and search on multiple devices throughout the day. However it also confirms that mobile is the dominant platform and that a meaningful percentage of users go mobile only. The…
While I was away on vacation, the web development community stayed consistent, and since I’ve been back, the same well-known, long-running discussions about JavaScript, frameworks, and progressive enhancement are full on again. But on the other hand, we also see great new solutions for CSS, simple but efficient JavaScript libraries, and brave people sharing their…
For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum. With the Possum algorithm change, Google is continuing down a path it has been traveling for quite some time, which is the merging of local and organic ranking signals. Google…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t let your business play possum with local searchOct 5, 2016 by Adam Dorfman Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. Multi-location…
A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad agencies and researchers are regularly analyzing eye-tracking to measure attention, facial expressions to determine positive or negative emotions, galvanic skin response to gauge the…
