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    Have we reached peak smartphone, and what does that mean for marketers?

    Posted on 1st June 2018Digital Marketing
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    Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of smartphones…

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    A Reference Guide For Typography In Mobile Web Design

    Posted on 1st June 2018Web Design
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    A Reference Guide For Typography In Mobile Web Design A Reference Guide For Typography In Mobile Web Design Suzanna Scacca 2018-06-01T13:17:42+02:00 2018-06-01T11:47:07+00:00 With mobile taking a front seat in search, it’s important that websites are designed in a way that prioritize the best experience possible for their users. While Google has brought attention to elements…

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    California ballot measure could become ‘America’s GDPR’

    Posted on 31st May 2018Digital Marketing
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    Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare voters into not approving the measure. Proponents present…

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    Marketing Day: Influencer marketing, hiring the right team & DoubleClick’s digital audio ads

    Posted on 31st May 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to use influencer marketing to meet your company’s goals May 30, 2018 by Megan Krause Think influencer marketing is too pricey for your brand? Think again. Contributor Megan Krause explains…

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    Cheerful Desktop Wallpapers To Kick Off June (2018 Edition)

    Posted on 31st May 2018Web Design
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    Cheerful Desktop Wallpapers To Kick Off June (2018 Edition) Cheerful Desktop Wallpapers To Kick Off June (2018 Edition) Cosima Mielke 2018-05-31T08:43:08+02:00 2018-05-31T11:49:45+00:00 We all need a little inspiration boost every once in a while. And, well, whatever your strategy to get your creative juices flowing might be, sometimes inspiration lies closer than you think. As…

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    Marketing Day: Going all-in on AMP, voice search & Google’s meeting with publishers on GDPR

    Posted on 30th May 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Two weeks until SMX Advanced. Lock in your ticket now! May 29, 2018 by Marketing Land Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend…

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    DoubleClick Bid Manager opens up digital audio ad buying globally

    Posted on 30th May 2018Digital Marketing
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    As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US…

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    Building A Central Logging Service In-House

    Posted on 30th May 2018Web Design
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    Building A Central Logging Service In-House Building A Central Logging Service In-House Akhil Labudubariki 2018-05-30T13:30:22+02:00 2018-05-30T12:20:54+00:00 We all know how important debugging is for improving application performance and features. BrowserStack runs one million sessions a day on a highly distributed application stack! Each involves several moving parts, as a client’s single session can span multiple…

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    5 PPC mistakes you’re probably making in your campaigns

    Posted on 29th May 2018Digital Marketing
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    Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions….

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    How To Deliver A Successful UX Project In The Healthcare Sector

    Posted on 28th May 2018Web Design
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    How To Deliver A Successful UX Project In The Healthcare Sector How To Deliver A Successful UX Project In The Healthcare Sector Sven Jungmann & Karolin Neubauer 2018-05-28T13:50:32+02:00 2018-05-28T11:55:51+00:00 A mid-career UX researcher was hired to understand the everyday needs, perceptions, and concerns of patients in a hospital in Berlin, Germany. She used rigorous observation…

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