Companies using marketing automation see 53 percent higher conversion rates, according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. Marketing Automation is a clear…
Hey! Google has a new messaging app out today called Allo. Pity I can’t send you a text message about it. Allo can’t handle that, not from my actual number, which is a core failing out of the box. It’s a failing Google can’t afford with yet another messaging app. The glory that was Google…
Google told us in August that Accelerated Mobile Pages (AMP) would be entering the main mobile search results. Earlier this week, that happened and the rollout will be complete, globally, by the end of the year. While Google encourages developers and publishers to use the format, the company has made clear (at least for now)…
When it comes to creating prototypes, so many tools and methods are out there that choosing one is no easy task. Which one is the best? Spoiler alert: There is no “best” because it all depends on what you need at the moment! Here I’ll share some insight into what to consider when you need…
A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos, but…
A couple of Saturday nights ago, several of my family members and I went to see the movie “Indignation” at a local theater. It was the first time I’d been out to a movie in several months. Since the film had gotten good reviews, we got there a bit early to make sure we got…
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and rising CPCs, retailers who rely on PLAs as a…
We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech Europe preview: here’s what to expect in 6 weeksSep 20, 2016 by Scott Brinker We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with…
To err is human. Errors occur when people engage with user interfaces. Sometimes, they happen because users make mistakes. Sometimes, they happen because an app fails. Whatever the cause, these errors and how they are handled, have a huge impact on the user experience. Bad error handling paired with useless error messages can fill users…
