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    Eight insider tips for exceptional price extensions

    Posted on 21st July 2017Digital Marketing
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    Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday. If you offer anything…

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    Marketing Day: LinkedIn report, Amazon’s new Spark social feed & Facebook Pages

    Posted on 21st July 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Eight insider tips for exceptional price extensionsJul 20, 2017 by Matt Lawson Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down…

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    Web Development Reading List #190: Images in Web Notifications and Angular Code Splitting

    Posted on 21st July 2017Web Design
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    New APIs offer great possibilities to build better web services. And some people push these new technologies to their limits. For example, we can use JavaScript to generate images that we then can use in Web Notifications. We can use the Storage API to find out if and how much data we can save on…

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    Facebook lets brands, publishers connect Groups to their Pages

    Posted on 20th July 2017Digital Marketing
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    Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced the opening up of Groups to Pages in a Facebook post on Wednesday. Facebook has been testing Groups for Pages since at least April, when CNET reported that brands like…

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    Amazon’s new Spark social feed wants to be ‘Instagram for products’

    Posted on 20th July 2017Digital Marketing
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    Amazon has introduced Amazon Spark, a very Instagram-like social shopping feed. Not all of the images and posts are tied to products, but most are — and can be purchased on Amazon. It resides within the Amazon app, and there are many ways ways to describe it: a social network for shopping, a “shoppable feed,”…

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    Designing The Perfect Slider

    Posted on 19th July 2017Web Design
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    When we think about a slider, we usually imagine an image gallery slider, or the infamous carousel, or perhaps off-canvas navigation, with the overlay sliding in from the side. However, this article is not about those kinds of sliders. Instead, we’ll look into the fine details of designing better slider controls for selecting a value…

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    Cedato offers Video Tech Stack for Publishers

    Posted on 19th July 2017Digital Marketing
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    Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among mid-sized publishers of sites and apps. This all-in-one stack contains features that the firm has been offering to its upper-tier clients, CMO Dvir Doron told me. But the new version is simplified…

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    LiveRamp launches IdentityLink for Publishers

    Posted on 19th July 2017Digital Marketing
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    LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink…

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    Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO

    Posted on 18th July 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video adsJul 17, 2017 by Tim Peterson Snap Publisher enables brands to edit a horizontal video into…

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    Three ways you’re wasting money on your marketing automation

    Posted on 18th July 2017Digital Marketing
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    As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get as a single company unit. They’ve worked with clients operating in almost every marketing automation platform. Over time, they have gathered the knowledge of which platforms give them the most headaches and…

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