The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by video ad platform Videology that it is stepping up its use of data from audience measurement firm Nielsen. Videology previously had been able to match its database of anonymized online users with Nielsen’s TV…
Canadapanda / Shutterstock.com A year after its introduction, the conventional thinking about the Apple Watch is that it’s a failure. However, sales estimates suggest otherwise. According to some financial analyst estimates, the Apple Watch may have sold as many as 12 or 13 million units in its first year. As The Wall Street Journal reported,…
Yahoo’s been sinking for a while now, and things are coming to a head with the news last week that the company accepted bids from potential buyers. What will happen to Yahoo as a whole, and what about its well-known products like Flickr and Yahoo Mail? What will Marissa Mayer’s legacy be? Those are some…
Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in smart brands’ creative strategies. In this post, we’ll take a look at some tenets — and good examples — of putting segmentation to work in your app ad creatives. First, we’ll dive…
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Better in-store attribution is hereApr 22, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s…
For a great project, we need a well-functioning team, solid style guides, smooth workflows and well-organized kick-off meetings. Last week, I found a couple of resources that help you achieve just that. And, a bit further down the road, the developers shouldn’t miss out on anything either, of course, — having a proper workflow is…
Last week Microsoft and Google decided to play nice. The two companies agreed to stop filing complaints about one another with regulators around the world. According to the Wall Street Journal (WSJ), this was prompted by the two CEOs, Satya Nadella and Sundar Pichai, whose relationship is characterized as “cordial.” The regulatory truce comes on…
We don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with their non-commerce cousins. We typically start with some basic revenue tracking and funnel data and iterate from there. But what about websites that don’t sell products — or even have any easily-identifiable…
In the last decade, plugins such as Flash and Silverlight have enabled a rich consumption of video in browsers, powering popular services such as YouTube and Netflix. However, this approach has shifted towards HTML5 over the last few years. Almost two years ago, the W3C published the final recommendation of the HTML5 spec, which came…
Data management platforms (DMPs) are used by digital advertising buyers and publishers to store and manage audience data, often from multiple sources. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DMPs are and why they’ve become increasingly important pieces of digital marketers’ ad technology stacks. What is a DMP? A data…
