Smart Bundling: How To Serve Legacy Code Only To Legacy Browsers Smart Bundling: How To Serve Legacy Code Only To Legacy Browsers Shubham Kanodia 2018-10-15T14:30:13+02:00 2018-10-16T10:09:16+00:00 A website today receives a large chunk of its traffic from evergreen browsers — most of which have good support for ES6+, new JavaScript standards, new web platform APIs…
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the…
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads. What’s changing? There are two key attribution points that are changing: YouTube will now count an ‘Engagement’ whenever a user clicks…
Facebook provided an update on the investigation into the massive data exploit it reported to users on September 28. While the overall number of people affected is lower than previously thought (30 million rather than 50 million), that’s about the only good news. How it happened. The attackers were able to take advantage of a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data Oct 12, 2018 by Ginny Marvin 14 million users had names, contact details, bio information, location…
It’s time for advertisers to emphasize positive emotions. That’s the battle cry issued Wednesday — on World Mental Health Day — by London-based Phrasee. Founded in 2015 and based in London, the company uses AI to automatically craft and optimize email subject lines and other marketing text. “At the heart of the [Emotions Matter] initiative,”…
In its latest salvo against misleading political spam accounts, Facebook announced Thursday that it had removed 559 Pages and 251 accounts from its platform for creating inauthentic activity motivated by profit. Facebook removed Pages, groups and accounts that that were found to be created solely to stir up political debate from the U.S., Middle East,…
Designing Experiences To Improve Mental Health Designing Experiences To Improve Mental Health Marli Mesibov 2018-10-12T14:00:30+02:00 2018-10-12T12:31:09+00:00 Did you know that a simple search for “depression” on the iPhone App Store brings up 198 results? In the Android Play Store, it brings up 239. The categories range from “Medical” to “Health & Fitness” to “Lifestyle.” The…
Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the Noovie ARcade Halloween Experience, it will be available through Halloween night by National Cinemedia, which describes itself as the largest cinema advertising network in North America. Invading 20,800 screens. The rollout covers 20,800 screens…
Saving Grandma’s Recipes With Xamarin.Forms Saving Grandma’s Recipes With Xamarin.Forms Matthew Soucoup 2018-10-11T14:10:38+02:00 2018-10-11T12:19:46+00:00 My grandma makes the best, most fluffiest, go weak-in-your-knees buns that anybody has ever tasted. The problem is, there’s a ton of secret ingredients (and I’m not just talking love) that go into those buns, and those ingredients and directions are…
