To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either advertising, testing, reading, or writing about all things PPC and SEM. Sure, AdWords has added a ton of capabilities over the years — from Gmail Ads late last year to extended display…
Recently, one of my clients received an unsolicited email from a person named “Nicholas Salmons” offering to feature their business on Huffingtonpost.com with a do-follow link for a fee of $550. Nicholas also claimed in his email that he is the only marketer providing this service at an affordable price. Here is screen shot of…
What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique social posts on the image sharing network, they’ve released The Fortune 500 Instagram Report: 2016 Edition, sharing data on what marketers can learn from these big brands. Looking at both B2B and B2C companies from…
Prototyping tools have become an important resource for us designers — allowing us to document multiple states of a single screen, including animations, transitions and microinteractions that are hard to represent in static documentation. Companies that pay attention to this trend have started to build prototyping tools to address this need; and today we’re seeing…
Amazon has been adding new “skills” for its Echo personal assistant almost as fast as developers can make them, but ask any Echo owner and chances are you’ll hear a common refrain: It’s impossible to browse and find new skills to bolster what Echo can do. Not anymore. Amazon has finally overhauled the skills section…
Traditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report. However it no longer dominates for the most coveted consumer segments. The report, released earlier today, focuses on three primary areas: reach, time spent with media and audience composition. Nielsen’s legacy business is TV…
Redux is one of the hottest libraries in front-end development these days. However, many people are confused about what it is and what its benefits are. As the documentation states, Redux is a predictable state container for JavaScript apps. To rephrase that, it’s an application data-flow architecture, rather than a traditional library or a framework…
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI. One primary challenge…
Evan Lorne / Shutterstock.com Remember bookstores. Remember how if you wanted a book you had to put in the extra effort required to physically go somewhere to get it. Then remember when you started buying books online and it was so much easier and the bookstores started going away because it was cheaper for them…
Accessibility has always been a slightly unsettling realm for web developers. Surrounded with myths, misunderstandings and contradicting best practices, it used to be a domain for a small group of experts who would “add” accessibility on top of the finished product. Today we’re privileged to announce our brand new book on inclusive design patterns, written…
