Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data…
One of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing operations in the unique position to lead explosive change that affects the fundamental role of marketing and the perception of marketing’s value to the firm. Key to this type of change…
Should Chatbots Replace Forms On Mobile? Should Chatbots Replace Forms On Mobile? Suzanne Scacca 2019-05-29T13:00:59+02:00 2019-05-29T12:35:36+00:00 I recently was on Jeff Bullas’ website when I encountered a pop-up promoting an ebook. Nothing about that seemed too out of the ordinary. However, what struck me as odd was that the CTA wasn’t an Email field and…
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How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, Facebook Messenger, WeChat,…
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Demystifying JAMstack: An Interview With Phil Hawskworth Demystifying JAMstack: An Interview With Phil Hawskworth Vitaly Friedman 2019-05-27T13:00:59+02:00 2019-05-27T12:35:59+00:00 Some of you might have heard of JAMstack, and perhaps even about how to switch from WordPress to Hugo, but is JAMstack a viable option for any kind of project? I spoke with Phil Hawksworth, a front-end…
In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are…
There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, with the notable exception of a $57 million fine imposed on Google and a new investigation in Ireland. This raises the question: is GDPR is the current digital…
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