How do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard launch date? That, essentially, is the marketing challenge faced by Vote.org, a non-profit and non-partisan organization. It is trying to reach young voters, such as students, people of…
The holiday preparation is starting earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year. The season represents a revenue goal line—make it or break it—for some businesses. That’s due to the recent, quiet rise of…
SmashingConf New York 2018: That’s What It Was Like SmashingConf New York 2018: That’s What It Was Like Bruce Lawson 2018-11-02T14:00:00+02:00 2018-11-02T11:37:08+00:00 As you may know, Smashing Magazine runs a conference — four a year, in fact. Last week saw me, Vitaly, Amanda and Mariona from the Smashing Team in New York, joined by our…
Rokas Tenys / Shutterstock.com In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark Zuckerberg was uncharacteristically blunt about many of the challenges facing the company. It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in…
It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In this article, part of our MarTech Landscape Series, we look at the characteristics of these two types of massive data storage. Data warehouses Digital marketers are increasingly working with…
Measuring Performance With Server Timing Measuring Performance With Server Timing Drew McLellan 2018-10-30T03:40:14+02:00 2018-10-31T09:53:16+00:00 When undertaking any sort of performance optimisation work, one of the very first things we learn is that before you can improve performance you must first measure it. Without being able to measure the speed at which something is working, we…
Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of industry-wide mergers and acquisitions of social platforms. Deal terms were not made public. Synthesio’s platform, featured as a Leader in the most recent Forrester Wave report on that sector, allows brands to monitor what is…
Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye Chapman, learning and development manager at digital engagement platform Comm100. As a conversational format sometimes assisted by AI, chatbots provide a different opportunity for marketers than, say, the structure and presentation of…
Colorful Inspiration For Gray Days (November 2018 Wallpapers) Colorful Inspiration For Gray Days (November 2018 Wallpapers) Cosima Mielke 2018-10-31T10:38:11+01:00 2018-10-31T09:53:16+00:00 How about some colorful inspiration for those gray and misty November days? We might have something for you. Just like every month since more than nine years already, artists and designers from across the globe…
The CSS Working Group At TPAC: What’s New In CSS? The CSS Working Group At TPAC: What’s New In CSS? Rachel Andrew 2018-10-26T22:30:30+02:00 2018-10-30T11:31:57+00:00 Last week, I attended W3C TPAC as well as the CSS Working Group meeting there. Various changes were made to specifications, and discussions had which I feel are of interest to…
