Alexander Supertramp / Shutterstock.com Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search reports: a rise in longer-tail searches and question-based search phrases. The likely culprit? Voice input. Voice search is easier than text input; we all know this. We can speak something much more naturally than…
Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011. Since then, we’ve seen incredible growth of the format, which accounted for 43 percent of all retailers’ Google search ad clicks and 70 percent of non-brand clicks in Q1, according to my company’s latest Q1 Digital…
Tubular’s new Video Rating How well is your branded video doing online? That’s the key question online video intelligence provider Tubular Labs wants to answer with the launch of its Video Ratings. The Mountain View, California-based firm said this is the first third-party rating for engagement and views that is based on the entire video…
Yesterday Amazon reported better-than-expected quarterly earnings: $29.1 billion in sales and $513 million in earnings. In the earnings press release, CEO Jeff Bezos called out Amazon device sales as a particularly successful area for the company: Amazon devices are the top selling products on Amazon, and customers purchased more than twice as many Fire tablets…
For many companies, the goal of their paid search campaigns is to generate leads. As marketers, we work hard to get qualified leads to our sales team for the lowest cost possible. But the problem is, a successful paid search campaign doesn’t just produce cheap leads — it produces economical sales. The trouble with sales…
Last year, Google began requiring developers to note whether their apps are ad supported. This week, the company has begun rolling out a “Contains ads” label on apps in the Google Play Store. The label appears below the Open button in the same place where the “In-app purchases” label appears when relevant. The screenshot below…
I’ve always been a believer and practitioner of targeted selling strategies, urging sales to focus on their “top 20” accounts versus going after every opportunity. So as account-based marketing (ABM) evolves as a way for marketing to take the same kind of focused, strategic approach, this sales mindset is more important than ever. The challenge…
The 2016 presidential election is the first time since the explosion of social media that there is a two-party race for president. This, in turn, has led to enormous investment in data-driven digital and social media marketing. Republican presidential candidate Donald Trump, a strong contender, as we all know, is a big proponent of this…
Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work within Microsoft’s Cortana digital assistant in Windows 10. Microsoft buried the news today in a blog post about Cortana’s personalization of search results. It gave a few examples of how Cortana…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Experian launches PII-matching audience targeting platform to reach 85% of the USApr 28, 2016 by Barry Levine In the new Audience Engine, brands and others can enrich customer profiles with various…
