Your menus may be letting you down. Here’s how to perfect them When businesses are looking to understand why their websites aren’t performing effectively or reviewing options to convert more visitors as part of a CRO programme, they should take a hard look at the different types of navigation they are providing. If some visitors…
Creating an International Retail Ecommerce Plan : Defining the Pros, Cons and 10 Steps to Start Planning The UK & the US are very strong markets from an online trading point of view: the US is second in the world, and the UK third in the world in retail sales according to Emarketer. That’s a…
In May of 2015, Facebook unveiled its new in-app publishing platform, Instant Articles. A month later, Apple declared that the old Newsstand experience (essentially a fancy folder full of news apps) would be replaced in iOS 9 with a brand-new news aggregation and discovery platform called Apple News. Four months later, it was Google’s turn…
Use this simple calendar for retailers to ensure you don’t miss any of the key dates for your ecommerce site this year One of the most important aspects in any e-retailer’s strategy is to adapt your marketing plan and website content in accordance with different e-commerce events. Dates for events such as Christmas and Valentine’s…
I often think about our responsibility as web developers. I compare our job to a health worker, to a craftsman, and I realize that we have a pretty easy job in most cases. Usually, nobody’s life will be affected if a website is not available for a couple of minutes or hours. But there are…
Retailers: How to earn your customers love this Valentines Valentine’s Day is just days away but this won’t stop businesses, both online and brick and mortar, from capitalizing on last minute sales. According to a new infographic by The Shelf, nearly two thirds of Americans wait until the last week to make their ‘love-showering’ purchases!…
Most product launches are complete failures. This product launch example shows the ingredients for a succesful launch In fact, it’s been reported that about 70% of all new product launches fail within the first year.1 While product launches require input from many teams, if anything goes wrong the blame always points to the marketing team….
Typography can make all the difference. However, if your project has to get along on a very limited budget and you need to rely on free fonts, good ones are never easy to find. Luckily, we stumbled across some real gems lately. The following fonts can be downloaded for free and are bound to give…
Google are proactively asking business owners to keep their Knowledge Graph information up-to-date, by directly suggesting edits. Importance: (Webmasters and “Official Representatives”) Recommended source: Successful SEO Guide In an interesting move, Google have begun to ask people who they deem as “Official Representatives” of a topic, if they would like to request changes to the…
A quick-fire guide and glossary to the essentials of Programmatic Marketing Programmatic is a very hot topic in the world of marketing right now. As Ad Age points out, the advertising industry is on a journey toward widespread automation, and programmatic marketing which gives marketers the opportunity to purchase advertising more efficiently and – given…
