Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer is much more receptive to positive brand experience. A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes with brands they love. They’ll go for the brand first, then the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How much is a happy customer worth?Mar 24, 2017 by Digital Marketing Depot Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are technical and content audits still relevant?Mar 23, 2017 by David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the…
With Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid subscription-based version of its TweetDeck app, according to photos posted to Twitter (of course) of a survey the company is running to gauge people’s interest. The Verge first reported the news on Thursday. “We’re…
With GraphQL, FQL, and IndexedDB2, we have new tools at our fingertips that allow us to build products that are not only more flexible but also faster. With this week’s Web Development Reading List, we’ll dive a bit deeper into these promising technologies and combine this with thoughts about the openness of the internet, ethical…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to track Facebook’s ratio of ads to organic posts in your desktop news feedMar 22, 2017 by Tim Peterson The Facebook Ad Spotter extension for Chrome browsers highlights ads as…
Twin Design / Shutterstock.com Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over concerns about ads appearing next to extremist content. Following several UK entities, telecoms Verizon and AT&T, car rental company Enterprise and pharmaceutical giant GSK have all pulled ad buys from YouTube in response to…
Editor’s Note: In the world of web design, we tend to become preoccupied with the here and now. In “Resilient Web Design”, Jeremy Keith emphasizes the importance of learning from the past in order to better prepare ourselves for the future. So, perhaps we should stop and think more beyond our present moment? The following…
I started out as a web developer, and that’s now one part of what I do as a full-stack developer, but never had I imagined I’d create things for the desktop. I love the web. I love how altruistic our community is, how it embraces open-source, testing and pushing the envelope. I love discovering beautiful…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 reasons you should attend MarTech this MayMar 21, 2017 by Scott Brinker Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit,…
