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    Report: Personal health data should be off-limits to common marketing practices

    Posted on 28th December 2016Digital Marketing
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    From the cover of the report Personal wearables that track health data can boost your exercise routine or monitor a medical condition. The devices — including digital watches, sensor-equipped clothes, and apps in smartphones — can track heart rates, sleep patterns, calories, stress levels, and someday may store information on our DNA. But, according to…

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    Amazon’s happy holidays: 9x growth in Echo family device sales

    Posted on 28th December 2016Digital Marketing
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    Amazon’s Echo Dot, the best-selling item on Amazon.com this holiday season Amazon had itself a merry little huge Christmas this year, especially when it comes to sales of its own family of Echo devices. Echo Dot, the newer and smaller version of the Echo, was the top-selling item on Amazon.com this holiday season. That was…

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    ☑️ The Ultimate Digital Clean-Up Checklist: Are You Prepared For The New Year?

    Posted on 28th December 2016Web Design
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    With a couple of days left until New Year’s Eve, it’s just about time to set aside 60 minutes to clean up, sort out and back up your digital footprint, to ensure a good smooth start to 2017. So many little details tend to get forgotten or overlooked every single time, only to get fixed…

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    Strategies For Effective Mobile Landing Pages

    Posted on 27th December 2016Web Design
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    When designing a landing page to promote a product or service online, you’re ultimately pointing users toward one goal. That goal most often relates to generating business via sales or leads. You may want users to purchase a product immediately, or you may simply want them to sign up for a mailing list. Whatever the…

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    Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list

    Posted on 24th December 2016Digital Marketing
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    Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us, he’s awash in data — from social networks, web browsing trails, and the particulars about that time when so-and-so helped the old lady cross the busy street or…

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    How your startup should be using Google AdWords

    Posted on 24th December 2016Digital Marketing
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    For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get by in the beginning by…

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    Cross-device ad tech: How to vet potential partners providing this critical stack element

    Posted on 24th December 2016Digital Marketing
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    CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most tangible relationships are more likely with the partners and service providers that comprise their full tech stack. Building, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best, both the advertising and…

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    US District Court judge orders Amazon to release customer data in connection to WEN Haircare lawsuit

    Posted on 24th December 2016Digital Marketing
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    Amazon has been ordered by US District Court Judge James Robart to disclose customer information for people who purchased WEN hair products on the e-commerce site. The ruling is connected to a lawsuit involving WEN Haircare products. According to a report on Media Post, Guthy-Renker, the company behind the WEN Haircare line, settled the lawsuit….

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    Marketing Day: Cross-device ad tech, Google AdWords & social media war rooms

    Posted on 24th December 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: U.S. District Court judge orders Amazon to release customer data in connection to WEN Haircare lawsuitDec 23, 2016 by Amy Gesenhues Amazon wasn’t part of the original lawsuit, but lawyers for…

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    Uncovering the white spaces of opportunity for local search

    Posted on 23rd December 2016Digital Marketing
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    The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands. One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands must use the context of…

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