Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing. This week, Branch announced it is acquiring TUNE’s Attribution Analytics platform and team. With Branch getting its attribution platform, TUNE will focus on HasOffers, its performance marketing solution. Branch released…
Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive lead scoring, said on Thursday it is entering the growing space of customer data platforms (CDPs) with the launch of its Unify platform. The San Francisco-based firm said this is the first CDP intended…
Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as no surprise to anyone watching or involved in the space. Increasingly, consumers have been opting for digital convenience from the beauty and personal products category. As new models disrupt the space, from subscribe and…
Smashing Book 6 Is Here: New Frontiers In Web Design Smashing Book 6 Is Here: New Frontiers In Web Design Vitaly Friedman 2018-09-13T13:25:00+02:00 2018-09-13T12:25:49+00:00 Imagine you were living in a perfect world. A world where everybody has fast, stable and unthrottled connections, reliable and powerful devices, exquisite screens, and capable, resilient browsers. The screens are…
Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the real-world”), it can identify audiences, provide operational and competitive insights and identify which campaigns and channels have driven actual store visits and even sales. But it can also be inaccurate and, as with programmatic, it’s…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up Sep 11, 2018 by Amy Gesenhues Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include…
The Importance Of Manual Accessibility Testing The Importance Of Manual Accessibility Testing Eric Bailey 2018-09-12T13:30:55+02:00 2018-09-12T13:15:05+00:00 Earlier this year, a man drove his car into a lake after following directions from a smartphone app that helps drivers navigate by issuing turn-by-turn directions. Unfortunately, the app’s programming did not include instructions to avoid roads that turn…
In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement ABM see improved annual revenue per account. But despite its promise, less than half (38 percent) of the 250 US businesses surveyed for Dun & Bradstreet’s Sixth…
Introduction To Animation And The iMessage App Store With Shruggie Introduction To Animation And The iMessage App Store With Shruggie Simon Schmid 2018-09-10T14:45:42+02:00 2018-09-11T07:07:33+00:00 When the App Store for iMessage in late 2016 went live, I released Kaomotion, a sticker app with animated kaomoji inside. Ever since the release of this app, I wanted to…
Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. According to social media marketing consultant Matt Navarra, who shared a notice Facebook sent to its Marketing Partner network,…
