The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a potential merger means finding ways to use data from martech to power ad tech. Others see massive differences between the two types of technologies and predict synergy by way of hybrid solutions that…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LEGO logic rocks marketing automationJul 28, 2017 by Mary Wallace Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to test (and perfect) nearly everything in PPCJul 27, 2017 by Andreas Reiffen Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers…
Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t enough, there are more than 4,000 martech companies,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Meet the fake news of the online marketing world (that Google loves!): Review sitesJul 26, 2017 by David Rodnitzky Move over, fake news. Columnist David Rodnitzky takes a look at fake…
In these politically uncertain times, developers can help to defend their users’ personal privacy by adopting the Privacy by Design (PbD) framework. These common-sense steps will become a requirement under the EU’s imminent data protection overhaul, but the benefits of the framework go far beyond legal compliance. Let’s give credit where credit is due. The…
This article has been updated to include more examples since it was first published on October 27, 2016. Yes, a lot has been written about the rise of chatbots, the digital assistants that can live in places where we spend time, like Slack and Facebook Messenger. Brands jumped in early — order flowers in Facebook…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Got amazing content but no leads? 5 ways to rethink your paid strategyJul 25, 2017 by Todd Saunders Content marketing isn’t easy — especially if you don’t have a content distribution…
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based…
Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability to delight, engage, create and build customer loyalty through great experiences and superior products has never been so accessible as it is today. While marketing teams rightly focus heavily on external customers and…
