SGS (formerly Société Générale de Surveillance) is a global service organization and provider of inspection, verification, testing and certification services across 14 industries. SGS’ website (along with 60 localized websites) primarily promotes the organization’s core services, as well as provides access to a multitude of useful services, supplementary content and tools. Our goal was to…
There’s no single event as big as the Super Bowl when it comes to brand advertising. This year, more than 50 brands invested upwards of $4.5 million to buy a Super Bowl ad – and that doesn’t include what each advertiser spent on creative, or the digital costs of extending a campaign beyond the 30…
We all know digital video is leaving its mark on television, but the jury is still out as to just how significantly it’s affected. TV still dominates in terms of viewership and ad spend, but data shows that consumer behaviors and marketing dollars are shifting. The driving forces behind these shifts seem to be that…
The common wisdom for most companies that set out to build an app is to build a native Android or iOS app, as well as a supporting website. Although there are some good reasons for that, not enough people know about the major advantages of web apps. Web apps can replace all of the functions…
There are more than 2 million apps for iOS devices. However, beginning next week, Apple will be trying to reduce that number somewhat. Starting September 7, Apple notified developers, the company will begin identifying apps that are broken, neglected or no longer comply with its review guidelines. According to an email that went out to…
Salesforce is adding new desktop/mobile applications to its Wave Analytics Cloud that allow users to drill down into data, customize dashboards, or better apply analytics to specific uses. There is a Wave for B2B Marketing, currently in beta and available as a release version next month. It allows a marketer to drill down into data…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applicationsSep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources….
Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast…
Tying foot traffic in physical stores with mobile ads has become fairly commonplace, so mobile ad platform MobileFuse is taking the next step. The New York City-based company is partnering with location intelligence provider Cuebiq, also headquartered in New York, to offer what they say is the first service to determine mobile “Dwell Lift.” MobileFuse…
Periscope appears to be stepping up its live streams’ production quality in order to keep step with Facebook Live. On Thursday, popular Periscope broadcaster Alex Pettit posted a Periscope stream that incorporated pre-recorded video and graphics during the live broadcast, as spotted by Mashable’s Sam Sheffer. That seems to be a new thing, since Periscope…
