Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: “ABM is going mainstream in 2019.” Game on. In the spirit of understanding the state of all things account-based, here’s…
Facebook Debugger claims image is corrupted or has an invalid format. Have you had any issues trying to get images to load for organic posts on Facebook? Search Engine Land editor Barry Schwartz noticed images were not loading — or were being replaced with random images — when creating organic posts with links to stories…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Pinterest pushes auto sales. According to new data from Oracle Data Cloud, Pinterest users tend…
Long gone are the days of The Big Idea from The Big Ad Agencies. Successful marketing is based on ongoing customer experiences. Any well-respected company knows that now. But CX does not happen haphazardly. Every company, small to extra-large, has to be strategic about every facet of customer engagement and how it operates in order…
Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they plan on tuning into more podcasts in the future, according to a study conducted by Adobe Analytics. Discovery and growth. The study, which combined survey information from 1,008 U.S. respondents and…
Monthly Web Development Update 8/2019: Strong Teams And Ethical Data Sensemaking Monthly Web Development Update 8/2019: Strong Teams And Ethical Data Sensemaking Anselm Hannemann 2019-08-16T13:51:00+02:00 2019-08-16T12:35:43+00:00 What’s more powerful than a star who knows everything? Well, a team not made of stars but of people who love what they do, stand behind their company’s vision…
Customer expectations are rising… and marketing technology — martech — is the key to meeting and exceeding those demands. Indeed, marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology. In short: Martech is marketing. Bring your big-picture questions about this bold and vital concept to a no holds…
It’s widely accepted by marketers that consumers want increasingly personalized digital experiences. And while there’s considerable survey data that appears to support that general proposition, the truth is more situational and nuanced. Resisting personalization. A new survey of 1,100 U.S. adults in March, conducted by the Advertising Research Foundation (ARF) appears to fly in the…
The (Upcoming) WordPress Renaissance The (Upcoming) WordPress Renaissance Leonardo Losoviz 2019-08-15T13:00:59+02:00 2019-08-15T12:36:08+00:00 It has been 8 months since Gutenberg was launched as the default content editor in WordPress. Depending who you ask, you may hear that Gutenberg is the worst or the best thing that has happened to WordPress (or anything in between). But something…
Movie Poster Designs To Inspire Your PWA Hero Images Movie Poster Designs To Inspire Your PWA Hero Images Suzanne Scacca 2019-08-13T15:00:59+02:00 2019-08-14T12:36:06+00:00 I visited the Fandango website last weekend, hoping to find something that would give me an excuse to spend a couple of hours inside an air-conditioned movie theater. This is what first caught…
