Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What to get right before launching a global business Jan 31, 2018 by Thomas Stern Columnist Thomas Stern shares how taking care of business at home helps ensure global success. Channel…
console.log can tell you a lot about your app, but it can’t truly debug your code. For that, you need a full-fledged JavaScript debugger. The new Firefox JavaScript debugger can help you write fast, bug-free code. Here’s how it works. In this example, we’ll crack open a very simple to-do app with Debugger. Here’s the…
Content marketing is the practice of creating a piece of content (generally digital) that is both useful and valuable to certain members of your target market(s). This piece of content is generally free, though it may be hidden behind a simple email/lead-capture form, and it usually is meant to be found through search or through…
In Part 1 we looked at how APIs have evolved over the last few decades and how each one gave way to the next. We also talked about some of the particular drawbacks of using REST for mobile client development. In this article, I want to look at where mobile client API design appears to…
Time flies by… The first month of the new year is already behind us, and with February just around the corner, it’s time for some fresh inspiration. So how about some wallpapers to tickle your ideas? Wallpapers that are a bit more distinctive as the ones you usually find out there? Well, we’ve got you…
Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of managing…
It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders. 1. Review your ad copy Upgrading decent ad copy into fantastic ad copy almost always…
Over the years of being a web developer with a focus on accessibility, I have mostly dealt with widely-adopted, standardized UI components, well supported by assistive technologies (AT). For these types of widgets, there are concise ARIA authoring practices as well as great tools like axe-core that can be used to test web components for…
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 10 tips to stay ahead in digital advertising Jan 26, 2018 by Peter Minnium As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares…
