Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer or some equivalent. But, according to technology analyst David Raab, that assumes you have unified, integrated storage of all your customer data. And, he says, most tools don’t, which is why he initiated in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech Landscape: What is a Customer Data Platform?Nov 2, 2016 by Barry Levine This recently-named category seeks to define the marketer’s Holy Grail: a unified view of the customer. Google creates…
Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use Facebook… … especially on their phones… … which has convinced advertisers that Facebook’s mobile audience is really valuable… … making each member of Facebook’s audience increasingly more valuable……
A lot of things can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word choice matters. In July 2016, during the company’s Q2 2016 earnings call, Facebook CFO David Wehner said that the number of ads Facebook can stuff in each user’s face — or, Facebook’s “ad load” — would top out…
Let’s face it: anyone with an AdWords login, bank account and keyboard can create ads for search. It can be a Wild West out there, which means that many ads ultimately fail. They fail because they don’t capture the attention of searchers, because they don’t include the best information, and frankly, because they look like…
Your calendar says it’s Tuesday, November 1. Never mind that. As far as Amazon.com is concerned, Black Friday starts today. Yep, the deals are already underway. The e-commerce giant has launched its 2016 Black Friday deals store at www.amazon.com/blackfriday, promising new deals as often as every five minutes between now and December 22. Amazon has…
Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking and top-notch amenities. SMX West will be held at the San Jose McEnery Convention Center, March 21–23, 2017. I’ve…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMX West is back in 2017 — Registration is now open!Nov 1, 2016 by Marketing Land Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is…
Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging. This guide from AdRoll covers: how to define your target accounts; using ABM to attract customers that will grow your business; how to measure the success…
SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would…
