Display or banner advertisements are ads which contain graphics such as images, logos, videos or audio. Display adverts appear on websites, blogs, ecommerce stores and other sites across the internet.
Display advertising can target your market segment based on geographical location, demographics and online behaviour.
What is the Main Difference Between Display Advertising and PPC?
Display advertising targets people on the internet who are engaged with content such as reading articles or a blog on the internet. Pay per click campaigns target people who are actively looking for the seller of a product or service.
Should I Choose PPC or Display Advertising?
If your goal is to build your brand and create awareness of your business and name among consumers, then display advertising would be considered a strong building platform for achieving this.
If your business is more focused on selling products, a PPC campaign would be the recommended option.