Some of the apps in Ibotta’s new app-to-app affiliate network Customers who make purchases of selected real-world products and services offered by the free Ibotta shopping app, and then send back photos of their receipts, have received over $110 million in rewards since the app’s launch in 2012. Today, the Denver-based company is extending its…
“B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for predictive marketing tools. In this report you will learn: Who the leading players are in predictive marketing analytics platforms What you should look for in a predictive marketing analytics solution What trends are…
Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: cut down the time it takes to load your web pages or we’ll cut the reach of your ads. Facebook plans to start considering how long it takes a link brands include in their ads to load when it decides whether to show that…
Support for responsive images was added to WordPress core in version 4.4 to address the use case for viewport-based image selection, where the browser requests the image size that best fits the layout for its particular viewport. Images that are inserted within the text of a post automatically get the responsive treatment, while images that…
There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible it does. Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test…
Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone, IBM and hundreds of others across the globe who are pioneering the way with successful programs. Marketers know that employees are an incredibly valuable asset to a brand, and there is an opportunity to partner with them to drive awareness,…
Kontakt Gateway, with Location Engine software New products from a Kracow, Poland-based international company give a glimpse of where beacons could be heading. The products from Kontakt.io — three hardware, one software — set up a beacon ecosystem that: makes beacons mobile on the thinnest-ever credit-card sized devices; adds beacons to the IFTTT ecosystem, where…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to launch your employee advocacy programAug 30, 2016 by Digital Marketing Depot Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone,IBM, and hundreds of…
Prototyping is essential to help your team create the best product possible. It’s a chance to experiment with ideas and turn them into something tangible that you can test and build upon. When you fail with your prototype, you land softly — there’s always the chance to iterate and improve. The team behind Adobe’s new…
SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank. That…
