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    Super Bowl LI advertisers: Here are the brands gearing up for game day

    Posted on 25th January 2017Digital Marketing
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    With less than two weeks to go before Super Bowl LI’s kickoff, brands are gearing up to take the field in hopes their campaigns will have a lasting effect that will help them reach their advertising goals throughout the rest of 2017. One of the first brands out of the gate was Intel, releasing its…

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    Marketing Day: Digital ad spend report, Android Instant Apps & Yahoo earnings

    Posted on 25th January 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Super Bowl LI advertisers: Here are the brands gearing up for game dayJan 24, 2017 by Amy Gesenhues Marketing Land is keeping track of this year’s Super Bowl LI brands, with…

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    Is ignoring user experience killing your SEO effectiveness?

    Posted on 25th January 2017Digital Marketing
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    “How SEO + UX Can Thrive Together,” from Noble Studios, describes how to bring together these two seemingly disparate elements of your marketing strategy so that you’re not only optimizing pages for the almighty Google, but for your customers as well. Read this white paper to learn: why UX (user experience) is a growing part…

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    Google AMP carousels are multiplying!

    Posted on 24th January 2017Digital Marketing
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    In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the…

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    Marketing Day: Google AMP, Super Bowl ads & #WomensMarch on Facebook

    Posted on 24th January 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google AMP carousels are multiplying!Jan 23, 2017 by Barb Palser Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers. 5…

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    Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2

    Posted on 24th January 2017Digital Marketing
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    Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in Q4 revenue and $5.2 billion for the full-year. The company also said that the Verizon deal, which was supposed to close in the first quarter, will now close in the second quarter: Yahoo has continued to…

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    Report: by end of 2017 there will be more than 30MM voice assistants in US homes

    Posted on 24th January 2017Digital Marketing
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    Investment research firm Consumer Intelligence Research Partners (CIRP) has estimated that there are now 8.2 million US homes with Amazon Echo/Alexa devices. Independently, voice analytics company VoiceLabs asserts that Google has sold somewhere between 400,000 and 500,000 Home devices since launch. Not counting Siri, Cortana and the Google Assistant on smartphones, Echo and Home together…

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    Making Responsive HTML Email Coding Easy With MJML

    Posted on 24th January 2017Web Design
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    Email is one of the best ways to engage with your users, especially during the holiday season. However, if you want to stand out, no matter how beautiful your emails are, you need to make sure they render correctly in your reader’s inbox, regardless of what email client they’re using. Creating responsive email is not…

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    A Case Study: Is App Indexing For Google Worth The Effort?

    Posted on 23rd January 2017Web Design
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    Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you. App indexing is one of the hottest topics in SEO right now,…

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    Survey: mobile devices eclipse PC usage and, in a surprise, drive more conversions

    Posted on 23rd January 2017Digital Marketing
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    Many industry insiders expect mobile commerce to eclipse PC-based sales in the relatively near future. A new online survey from Fluent argues that may already be starting to happen. The recent survey of 2,773 US adults affirmed other data showing that the bulk of consumers now spend much more time with their mobile devices than…

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