Research reviewing factors that can limit conversion Retailers will know that there are many factors that can limit online conversion resulting in between 95 and 98% of visitors to an online store not converting on average (based on our compilation of cross-device online retail conversion rates). This infographic combines the results of different surveys to…
In this tutorial, I will teach you how to work digitally on an image you draw by hand. You will learn two completely different ways to approach the image: through the Live Trace Tool and the Pen Tool. Two ways, two results. Learn how to take the best from both. Along the way, I will…
Setting specific objectives that help dictate your online marketing budget Deciding on a budgeting strategy for SEO and PPC can sometimes be tricky. There is not necessarily a one-size fits all blueprint that organizations can follow. It is oftentimes a balancing act between the organization’s long-term and short-term goals. Developing a SMART objective that can…
Unexpected announcement of new ‘Privacy Shield’ means transatlantic data transfers won’t be stopped Importance: (For International Marketers) Recommended source: EU Press release on new Privacy Shield In a surprise move, which few predicted, the EU and US have hammered out a replacement to the safe harbour agreement, to facilitate transatlantic data transfers. The announcement came…
Facebook will decide which stories are relevant and so have a greater organic reach based on qualitative user feedback as well as post engagement Importance: (For Facebook marketers) Recommended Source: Facebook Newsroom – useing qualitative feedback to show relevant stories Online marketers are often butting their heads against Facebook’s organic reach. If you can get…
Are you excited to take advantage of new JavaScript language features but not sure where to start, or how? You’re not alone! I’ve spent the better part of the last year and a half trying to ease this pain. During that time there have been some amazing quantum leaps in JavaScript tooling. These leaps have…
Creating quality online customer support can turn prospects into sales How many times have you raced into a store to quickly pick up a few things and immediately looked for a brightly colored vest to find a sales assistant or customer service person to help you out?And how many times have you scurried from aisle…
2015 was an exciting year in the world of search engine optimization and social media marketing. The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior. In order to succeed, you should adapt to these changes and employ the latest and most…
How to optimised sales messages can give your revenue a huge boost On many ecommerce websites one of the first things that is discussed is the design and ‘feel’ of the site. Phrases such as ‘I want the site to look clean’ and ‘slick’ are a frequent occurrence. Yet it is important to note that…
There’s no shortage of boosterism or excitement about the fledgling service worker API, now shipping in some popular browsers. There are cookbooks and blog posts, code snippets and tools. But I find that when I want to learn a new web concept thoroughly, rolling up my proverbial sleeves, diving in and building something from scratch…
