Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you mixed the batter, poured it into a tray, sprinkled icing sugar all over it, and were just about to pop the creation into the oven… when you remember that you…
As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect between the digital strategies that one team owns versus the strategies being implemented by teams that are responsible for other digital media types. This particular session brought together leaders in paid…
For those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz. He is responsible for building the MozCast and likely as a byproduct of that has spent a lot of time examining all the different changes to Google SERPs. Local and social have been huge parts of the constantly…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout PunchJul 1, 2016 by Amy Bishop Columnist Amy Bishop shares details from a session at SMX Advanced…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ads on digital billboards are now being triggered by four speeds of passing trafficJun 30, 2016 by Barry Levine New campaign for Dannon Yogurt goes beyond previous message-changing based only on…
Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play Like Every Day Is A Holiday” panel at SMX Advanced featured tips and advice from three PPC veterans: Ann Stanley, Todd Bowman, and Mona Elesseily. Ann Stanley: Shopping ads, buy buttons, social commerce &…
The Advia multi-sensing box Marketers interested in location-based ads and messaging have two new options — Advia Partners’s new Amp multi-sensing device and platform for physical stores, and Rover’s rebuilt mobile marketing platform for location-based targeting. Cincinnatti-based Advia, founded in 2014, is out with its first product, an “all-in-one” product that seeks to provide a…
Since the announcement of the project in October 2015, a lot has been said about Accelerated Mobile Pages (AMP) — what they are, how to get started, how Google and other platforms use them and so on. Yet there is always more to learn. With more than one hundred releases/updates so far, the AMP project…
Hey! I don’t have a lot of links for you this week, but I feel that the ones that I selected are particularly useful to read. I learned about how to break Google captchas, the Referrer header, color psychology, and read an amazing new article by Maciej Cegłowski whose articles and talks I value a…
Someday soon, it might become commonplace to feel a car’s motor or the shake of a martini-in-progress on mobile video ads, if a newly released haptic toolkit from Immersion catches hold. The San Jose, California-based company says its TouchSense Design Cloud — now in beta with a release version expected this fall — is the…
