At the recent MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing Officer Rishi Dave and conference chair Scott Brinker. One of the main points of their discussion was how data should underpin all things marketing within an organization. That includes…
The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic. That’s a small, but crucial, detail. What’s the danger of “untargeted” traffic? Well, for one, it’s a huge waste of time and resources. And two, if the search engines are paying attention…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 ways to capitalize on Google Tag ManagerOct 9, 2017 by Stela Yordanova If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist…
Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and use that information to target ads on and off the social network. Now, Facebook may find it harder to follow people around the web. The Intelligent Tracking Prevention feature that Apple has added…
Editor’s Note: We’ve been closely working with Maya on this article, and we’re happy to see the final result now being published on 18F. We highly encourage more teams to share the lessons they learned when building a design system or a pattern library, and we’re always happy to support them in writing, editing and…
CSS Grid is becoming the new layout standard for the web, and we are all still experimenting with what we can achieve with it. Some folks assume that CSS Grid is just a replacement for table layouts or Flexbox — but that’s simply not true. Some also think that they can use CSS Grid to…
These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2Oct 6, 2017 by Debbie Qaqish In Part 2 of a series, contributor Debbie Qaqish takes a look at the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Martech enablement series: Part 9 — Bringing it all together!Oct 5, 2017 by Peter Ladka In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what…
It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category. To give you a window into the kinds of things to consider, I segmented…
