If you listen to the buzz about the coming onset of the General Data Protection Regulation (GDPR), you might think you have to throw out all your brand’s tech and data and start over. But recent chats with two privacy-conscious managers — Episerver General Counsel and Vice President Peter Yeung and TrustArc Senior Global Privacy…
The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this issue of Agency Perspective from SharpSpring, you’ll learn about: “closing the loop” to keep up…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Closed-Loop Marketing: A Recipe for GrowthSep 29, 2017 by Digital Marketing Depot The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important…
Bright, colorful leaves, rainy days, Halloween. That’s October — at least if you’re living in the Northern hemisphere. To provide you with some fresh inspiration even when the weather is gray, artists and designers from across the globe once again challenged their creative skills to design beautiful, one-of-a-kind (and this time around also spooky) wallpapers…
In March this year, CSS Grid shipped into production versions of Chrome, Firefox and Safari within weeks of each other. It has been great to see how excited people are about finally being able to use it to solve real problems. CSS Grid is such a different way of approaching layout that there are a…
It’s no secret that TV — and therefore TV advertising — has evolved dramatically in the last 10 years. Consumers are cutting the cord. They’re watching TV online, on their phones or on their laptops, and it no longer happens in isolation. TV has become part of a holistic experience deeply connected to digital activities….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgradeSep 28, 2017 by Alison Lohse The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t…
What do UX designers do on a daily basis? A lot of things! UX professionals need to communicate design ideas and research findings to a range of audiences. They use deliverables (tangible records of work that has occurred) for that purpose. I’ve created a list that contains the most common deliverables produced by UX designers…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: All-new MarTech Today guide: Enterprise Digital Personalization ToolsSep 27, 2017 by Digital Marketing Depot With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers…
In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the EU. Starting Wednesday, Comparison Shopping Engines/Services (CSEs) such as Kelkoo, Shopzilla and Twenga will be able…
