The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer journey, end to end. While 37 percent of marketing budgets are still spent on customer acquisition, according to the 2017-2018 Gartner CMO Spend Survey, 2018 will see marketers devoting increased amounts of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three things marketers must do to better serve customers in 2018Dec 29, 2017 by Matt Zilli As we head into the new year, now is the time to solidify your goals…
From our sponsors: Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War…
From our sponsors: Jamie Pitman; Local Search Column; 12/27/17; From Algo to Aggro: How SEOs Rea…
Websites are looking more and more like mobile apps. Users are also increasingly expecting a more app-like experience. From push notifications to offline mode, native web apps are getting there. Once web apps function like native apps, the design interactions would also change to address the use case — namely, the ubiquity of animations. Animations…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Unique international trends require a unique marketing approachDec 27, 2017 by Brendan McGonigle Trends and interests change from one market to another, so why do so many advertisers apply the same…
If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change. An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna…
The mobile app industry is arguably one of the most competitive industries in the world. With around 2.8 million apps available for download in the Google Play store and 2.2 million in Apple’s App Store, getting your app seen, let alone downloaded, can be difficult. With such fierce competition, it is important to make your…
Today, I want to focus on and provide insights into a common SEO challenge that is vitally important to personal and professional success: how SEOs can communicate the performance of the organic channel more effectively across their organization and in the boardroom. As competition for digital marketing budgets intensifies in 2018, it is essential that…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The enterprise business of SEO: Communicating to the C-suiteDec 26, 2017 by Jim Yu Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and…
