The opportunities of the GDPR for Digital Marketers, and a preview of the legislation itself (PDF download) What lies at the heart of the General Data Protection Regulation (GDPR), or EU data law, is that the current level of consumer opt-in consent used in nearly all consumer contact will not be sufficient under the new…
Facebook reactions to roll-out worldwide after testing Importance: Recommended link: Bloomberg article announcing roll-out and explaining the approval process What’s the change?? You may remember that this change was first mooted back in the early Autumn – Marie Page covered the new alternative Facebook Reactions in her Smart Insights post where she showed how Facebook…
Facebook Audience Network (FAN) to focus on mobile targeting initially Importance: (For Digital Advertisers or publishers) Recommended source: Facebook Developer News What is it? Facebook Audience Network launched back in October 2014, and was a way to leverage Facebooks ad offering and expand it to other platforms. In layman’s terms, Facebook had a lot of…
The internet is a wonderful place (mostly). An unprecedented revolution in communication, it continues to empower more people to publish and share their knowledge than any other phenomenon in history. It is a limitless playground of ideas and unbridled creativity. Or is it? In 2014, Elliot Jay Stocks declared that designers have stopped dreaming. That…
Use predictive modeling to give your campaigns an edge over competitors The Search Engine Marketing Professional Organization’s 2015 State of Search Industry Report provides several valuable insights derived from both marketer and agency practices over the past year. The most useful conclusions center on three forms of advertising: paid search, social media, and display media….
Our look at the latest trends in digital media and technology and how they will impact marketing this year At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends.”What’s Hot?” and “What’s Next?” are always the most common questions when I…
Yep, one of those mystery riddles again? To celebrate the launch of SmashingConf NYC, we’ve prepared yet another riddle, and this time it will be a matter of patience and following clues. As usual, we’ve hidden secret keys in a series of animated GIFs. Seek out the place — it will lead you to the…
Hear, hear! SmashingConf NYC 2016 is coming! A spectacular performance about failures, successes and superpowers in front-end and UX — now on Broadway! A flabbergasting show on fascinating endeavours in web design, with busted myths, horror design stories and wisdom gained from daunting real-life struggles! Don’t miss the most remarkable show of the year! Can…
How forecasting as part of marketing planning can help you set more accurate marketing objectives defining future opportunities Forecasting is a key part of the process for creating marketing plans, both for annual investment and for individual campaigns. Creating more accurate forecasts of the returns from digital marketing is now essential given the growth in…
Case studies and best practices for producing truly outstanding content With the ongoing rise in content marketing, smarter search engines and increased competition within the earned media space, what does it take to really stand out and gain attention? As we start the New Year, now is as good a time as any to aim…
