Web components are an amazing new feature of the web, allowing developers to define their own custom HTML elements. When combined with a style guide, web components can create a component API, which allows developers to stop copying and pasting code snippets and instead just use a DOM element. By using the shadow DOM, we…
With the holidays almost here and the new year already in sight, December is a time to slow down, an occasion to reflect and plan ahead. To help us escape the everyday hectic for a bit and sweeten our days with a delightful little surprise each day up to Christmas, the web community has assembled…
Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations, online reviews surround us. Reviews and star ratings show up in search engine results pages…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Video Marketing 2017: What You Need to KnowDec 13, 2016 by Digital Marketing Depot Video is the new darling of digital marketing. With more than 400 hours of video uploaded to…
Twin Design / Shutterstock.com According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing efforts have outperformed seven other retailers so far this month. Tracking campaigns sent between November 29 (the day after Cyber Monday) through December 10, the e-commerce giant sent 1,691 email campaigns – earning 96.6 percent inbox placement and…
Recently, I decided to rebuild my personal website, because it was six years old and looked — politely speaking — a little bit “outdated.” The goal was to include some information about myself, a blog area, a list of my recent side projects, and upcoming events. As I do client work from time to time,…
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk of the town —…
Your search for SEM and SEO tactics stops here. Join thousands of marketers at the premier search marketing conference on the West Coast — Search Engine Land’s SMX West, March 21–23, 2017, in San Jose, California. Register today for an All Access Pass and pay the “super early bird” rate of $1,695 — that’s a…
tanuha2001 / Shutterstock.com Twitter is phasing out its lead generation ad format that brands could use to request people’s names, Twitter handles and email addresses. A Twitter spokesperson confirmed the move on Monday. The spokesperson said in an emailed statement: “We are always experimenting with the best ways to help advertisers effectively connect with consumers….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter is eliminating its ads that requested people’s personal informationDec 12, 2016 by Tim Peterson Twitter debuted its lead generation ads in 2013, but it has done little to keep pace…
