Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content (general informational and educational materials) and more focused on bottom-of-funnel lead generation offers. In my opinion, this is a short-sighted strategy, and one that will not drive a high volume of qualified traffic….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Successful SEO programs require content that supports the entire buy cycleNov 7, 2016 by Joe Goers Columnist Joe Goers argues that many websites are focusing too much on the bottom of…
Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few consumers (to their knowledge) have experienced proximity based marketing or in-store notifications from beacons. Despite the slower adoption and failure to live up to the hype cycle, beacons and the broader category of “proximity sensors”…
Editor’s note: Please note that this article is quite lengthy, and contains dozens of CodePen embeds for an interactive view. The page might take a little while to load, so please be patient. Layout on the web is hard. The reason it is so hard is that the layout methods we’ve relied on ever since…
It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use them and how marketers and retailers can be more effective in tapping that in-store usage. A new survey from inMarket offers some insights and a bit of contradictory data to the growing…
I realized something the other day: I’ve been designing apps for nine years now! So much has changed since the early days and, it feels like developers and designers have been through a rollercoaster of evolutions and trends. However, while the actual look and functionality of our apps have changed, along with the tools we…
With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping or conflicting content. What is cannibalization? Cannibalization is a term coined by the digital community to refer…
An experiment by Twitter to show content on iOS devices using Safari Reader dramatically changes the material, removing ads and reader engagement options and sometimes preventing the content from showing at all. Here’s an interactive tour. The Twitter/Safari Reader test Last week, Twitter began making use of Safari Reader for some people on iOS devices….
In the local SEO community, Google’s recent Possum update was a very big deal. To those of us who regularly track the search results for local businesses, it was obvious there were massive changes on September 1. The SEO community as a whole has been relatively quiet about this huge update, and I believe this…
In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of costs, quality and outcomes to rank for valuable keywords. This white paper from Rowe Digital goes deep into the three key components of a good SEO program that impacts the pricing for…
