Facebook has rolled out a set of tools to help advertisers create video ads that are optimized for mobile environments. Marketers can use the tools to add motion to existing images and videos or create video ads from assets such as logos or photographs, the company announced in a blog post on Wednesday. Facebook first…
Alexey Boldin / Shutterstock.com Since releasing new rules around Custom Audiences in June, Facebook is clarifying terms around a specific update to its Custom Audience list management policies. Previously, Facebook stated advertisers may not sell or transfer their Custom Audiences or authorize any third party to sell or transfer custom audiences. The company is now…
Making Distributed Product Teams Work More Efficiently With monday.com Making Distributed Product Teams Work More Efficiently With monday.com Nick Babich 2018-08-23T14:00:26+02:00 2018-08-23T12:23:54+00:00 (This is a sponsored article.) The way that product teams work is changing: The software industry is quickly moving to remote work. In the US alone, 43% of employed Americans have spent at…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming Aug 21, 2018 by Amy Gesenhues Facebook’s ad spend is at a standstill, but Instagram’s is on the…
Facebook is continuing the push to make its platform safer for users, this time removing more than 5,000 ad targeting filters from its system to keep advertisers from discriminating against ethnic or religious groups. This latest move aims to prohibit advertisers from using filters for housing, employment or credit-related campaigns that could potentially keep ads…
Designing The Invisible: 3 Things I Learned Designing For Voice Designing The Invisible: 3 Things I Learned Designing For Voice William Merrill 2018-08-22T14:00:44+02:00 2018-08-22T12:45:32+00:00 The current iteration of voice-controlled digital assistants are still struggling to integrate as seamlessly as the big three voice players of Amazon, Google and Apple would hope. A 2017 report by…
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace? Are you so focused on getting that initial click that you…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: You Got The Click! Now What? Aug 20, 2018 by Digital Marketing Depot Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year,…
Onboarding Users Of Your Product: From Trial To Payment Onboarding Users Of Your Product: From Trial To Payment Joe Leech 2018-08-21T14:20:21+02:00 2018-08-21T12:31:57+00:00 (This is a sponsored article.) In part one of this series, we looked at the Attraction phase of the customer lifecycle. This three-part series outlines the three phases of the product lifecycle, the…
UX And HTML5: Let’s Help Users Fill In Your Mobile Form (Part 1) UX And HTML5: Let’s Help Users Fill In Your Mobile Form (Part 1) Stéphanie Walter 2018-08-20T13:45:31+02:00 2018-08-20T12:35:21+00:00 Forms are one of the most basic primary interactions users will have with your websites (and mobile apps). They link people together and let them…
