Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is the Verizon-Yahoo deal going south?Oct 13, 2016 by Greg Sterling Verizon reportedly considering whether to declare massive Yahoo data breach “material,” which could kill the acquisition. LiveRamp extends its multi-channel…
How can social media help your business capitalize on the holiday season and see a major revenue bump? In this white paper. G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing campaign. You’ll learn: How shoppers engage with content on Facebook, Instagram and Twitter; which…
With new frameworks and libraries emerging, the tools we have at hand are constantly changing. But it’s not only our toolkit but also the way we write code that constantly evolves — new CSS conventions are developed all the time and the best practices to write JavaScript change at least every year. But then again,…
I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something legitimate. I might open one out of every 30 emails that come from someone I don’t recognize. The latest outreach email that really grabbed my attention had several things…
From left to right: Googler Adam Greenberg, Condé Nast’s John Shehata, Vox Media’s Elite Truong, and Search Engine Land’s Danny Sullivan. Googler Adam Greenberg, who creates global partnerships with the AMP Project, kicked off the “Getting AMPed” session at last week’s SMX East 2016 with a look at AMP from Google’s perspective. Later in the…
Amazon is telling online retailers that are new to its Fulfilled By Amazon shipping service that they won’t be able to send their inventory to Amazon warehouses until December 19. One merchant affected by the new policy posted the text of Amazon’s notification in the seller forums: Hey everyone, I got my amazon account and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon aims for faster holiday shipping by limiting new 3rd-party sellersOct 12, 2016 by Matt McGee Merchants new to Fulfilled By Amazon service can’t use it until December 19. After 4…
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance and productivity. If you are considering a social media management software platform, this guide will help…
Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing even close to a silver bullet exists, the search is always on for the “one big thing” that can really jump a site up in the rankings. It’s…
