The now almost-cliche response to the issue of ad blocking is: “Deliver better ad experiences that consumers don’t want to block.” Easier said than done. Indeed, there’s no simple solution to this growing industry challenge. Forecaster eMarketer estimates that this year, 70 million people in the US will use ad blockers, representing growth of nearly…
Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content campaigns you are already optimizing for. This white paper from gShift includes: why influencer marketing should be in your mix; the link between SEO data and influencers; influencer analytics and reporting; and a getting…
With full-screen video and comment overlays, YouTube’s mobile livestreaming bears a closer resemblance to Periscope than Facebook Live. YouTube has had a livestreaming product since 2011. But it hasn’t been a great one. It required a lot of technical know-how and wasn’t possible to use on mobile. As a result Twitter’s Periscope and Facebook Live…
Today will be a day in history regardless of what happens over the next weeks. The majority of people in the UK voted to leave the EU, and this made clear once again that many people in our society think the current situation is no longer acceptable. Unfortunately, we think blaming those people is the…
BuzzFeed Tasty remains the most popular video creator this year, earning 1.9 billion video views across YouTube, Facebook, Instagram and Vine in May. This is the fifth month in a row the food-focused video creator has earned the top spot on Tubular Lab’s most-watched video creators monthly top 10 list. In addition to its nearly…
PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first programmatic direct mail platform.” It allows user behavior on desktop and mobile websites to trigger the creation and mailing of personalized physical color mail. So, a person…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: PebblePost’s updated platform makes direct mail more like digital adsJun 22, 2016 by Barry Levine Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to…
Ad network InMobi has agreed to pay nearly $1 million to settle Federal Trade Commission charges that it deceived consumers and tracked their locations without knowledge and consent. In its complaint for civil damages and a permanent injunction (below), the FTC alleged that even if consumers had denied the location services request of one of…
In the tech industry, many of us came of age during hip-hop’s rise as a dominant art form. Its spirit of individualism, bravado, and constant reinvention makes it impossible for us not to admire. Our thought leaders craft mixtapes and pour millions of dollars into apps that decode rap lyrics. The founders of my former…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 6 great takeaways from the Brands Talk Social Media #SocialPro keynoteJun 21, 2016 by Matt McGee Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it’s right…
