Facebook rolls out instant articles to everyone on April 12th Importance: (For Publishers) Recommended source: Facebook Media Facebook’s Instant Articles is only nine months old. But, given its great success over that gestation period, Facebook has now deemed it developed enough to be unleashed on publishers of all stripes. What is Instant Articles? If you…
Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes How engaging are your emails? It’s likely that you review open and clickthrough rates for individual email campaigns and newsletters, but can you measure and prove how engaging your email marketing is on a long-term basis across multiple emails starting…
Flexbox gives us a new kind of control over our layouts, making coding challenges that were hard or impossible to solve with CSS alone simple and intuitive. It provides us with the means to build grids that are flexible and aware of dynamic content, and thus, give us the freedom to focus on the creation…
Adwords bidding landscape has changed as Google confirm the right sidebar on desktop SERP is to be removed. Importance: (For PPC Managers & SEO managers) Recommended source: Search Engine Land Google have ended their six-year experiment with the Sidebar ads, instead opting for three above-the-fold text ads for queries on the desktop SERP and a…
It’s not exactly a new subject, but lately I’ve had reason to revisit the skill of content modeling in my team’s work. Our experience has reached a point where the limitations of how we practice are starting to become clear. Our most common issue is that people tend to tie themselves and their mental models…
Use these highly actionable tips to give your customer acquisition a huge boost this year Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalization or engaging with them in real time at the right moment across…
Learning from 6 layered targeting options used by online retailers that can be applied to any business There are many different levels in sophistication of targeting for email marketing. In this post I’ll run through some of the most common examples used by retailers since I think they can often be applied to companies who…
What’s your responsive design process like? Do you feel that it’s efficient? The following article is an excerpt from Ben Callahan’s chapter “Responsive Process,” first published in the Smashing Book 5 (table of contents). We’ve collected some useful techniques and practices from real-life responsive projects in the book — and you can get your hard…
Consider the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire new ones from scratch. Customer relationship…
Using Cause-and-effect or Ishikawa fishbone diagrams for marketing analysis and management If you’re involved with managing Ecommerce, there are many inter-related marketing activities that are important for success. With the increasingly complex range of channels companies use for communications today and alternative customer journeys on site, mastering best practices is helpful to make best use…
