How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model SOSTAC is a widely used tool for marketing and business planning which is rated in the top 3 most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time. In this post I give…
The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and over the years, the team from Forrester have developed a number of models that we can apply to digital marketing. Occasionally they extract insights from their…
The idea that designers are bound to be servants of other people’s and companies’ products is extremely pervasive. Sure, you may build your own design agency but, in the end, that agency is simply a collective effort to serve someone else. From my perspective, though, the world is waking up to the idea that designers…
The majority of your email list is probably dormant. Re-engaging its members brings big benefits Many business owners spend a great deal of effort into crafting emails that are meant to engage users on your subscriber list. Studies have shown that over time engagement levels such as open rates and click through rates naturally decline…
It’s the small details that make a project shine. Solid typography, well-crafted with attention and care is one of them. A harmonious visual rhythm, typographic subtleties like soft caps, margin outdents or the correct use of hyphens and dashes — there are a lot of things that add up to it. In practice, however, publishing…
What is PR Smith’s SOSTAC® marketing planning model and how do you use it? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning marketing strategies or campaigns. SOSTAC® was voted the third most popular model in the CIM poll on marketing models because it’s easy to…
Design has never been more important. Here are eight techniques to create a more modern website experience. Design standards have risen dramatically in the last few years as the web has matured. Now, more than ever, senior executives, managers and marketers are taking interest in how design affects the customer experience, conversions and how this…
If you’ve ever worked in an agile environment, chances are you’ve had your share of “retrospectives” — meetings where people write what made them “glad,” “mad” or “sad” onto different-colored notes, post them onto a board, arrange them in groups and — most importantly — talk about them. These meetings are straightforward, as long as…
Start targeting even more precisely with new Facebook ad-option Top of my wishlist from Facebook for the last nine years (yes that’s how long I’ve been advertising on Facebook) has been the ability to use the magic “AND” word rather than “OR” when it comes to selecting Interest targeting. I’ve called this “Boolean Targeting” or…
It has never been more important for digital specialists to break out of their individual silo and engage key stakeholders across the business operation. As digital communication channels develop, as search engine algorithms change and as new platforms and trends emerge, many enterprise-level organisations are in a constant race to keep up with the rate…
