McKinsey’s consumer decision journey can help to model how your customer comes to the moment of purchase and discover what makes buy Based on empirical research, in 2009, McKinsey & Company suggested a dramatic alternative to the traditional purchase funnel. Their research was founded on interviews with 20,000 businesses in the USA, Germany and Japan….
Your international marketing strategy must prioritise website localisation The first objective of most direct-response digital marketing campaigns, be they social, email, banner ads or PPC/Adwords, is to drive clicks to the website. The website is the ultimate destination, and the place where you convert visitors into leads or paying customers. This is as true for…
Digital marketers could face a double whammy on top of the finally agreed EU data law. A parliamentary Select Committee has announced it wants the Government to introduce much stricter data laws that go beyond the recently announced EU law – General Data Protection Regulation (GDPR). In its fourth report subtitled ‘The Big Data Dilemma’…
There is no universal system for structuring domains and URLs for international business; even the big brands differ in how they do it. If you are planning on expanding internationally and want to create translated versions of your site, you’ll have to serve different versions of your site to visitors from different countries. How you…
It’s Friday again, and I found some interesting articles for you to read over the upcoming weekend. In projects, developer, manager and product leaders still try to put pressure on the people who work on a task. Somehow they feel relieved, more secure if they do that. On the other hand, the people experiencing the…
It’s best to test these 4 design elements before using them across your site It’s real easy to jump on the band wagon and employ design and usability elements that everyone else is using. But have you done your research to see if those elements could be detrimental to your conversions? Before you leap, here…
A simple introduction to on-page and off-page SEO factors With every website vying for a moment in the spotlight, and viewers becoming more discerning between the value of various websites, the subtleties of search engine optimisation has become crucial in ensuring your websites visibility. By reading through this infographic, you can review 16 success factors…
How to go international with your ecommence Ecommerce opens up a world of opportunities (pardon the pun). Being based online rather than in a physical location means you potentially have access to vast amounts of customers. You are restricted only by the number of countries you can deliver to; in theory any one of the…
Earlier this year WordPress passed the 24% mark, running almost a quarter of all website – and for good reason. It has a loyal user base and scores of dedicated developers bringing better features to the system all year round. This article is for those of you who are either new to WordPress, or are…
Maxwell is a researcher at a design firm that is working on a mobile payment app. He wants to learn more about how users currently interact with point-of-sale terminals. Maxwell contacts a local grocery store to coordinate times to observe customers as they are checking out. He then asks every fifth customer who checks out…
