The $354 billion in 2016 e-commerce sales is small potatoes compared with offline retail spending: over $4.5 trillion according to US government figures. But what’s also larger than e-commerce is offline spending influenced by the internet — between $1 and $2+ trillion, depending on the estimate. According to a new Forrester research report, $1.26 trillion…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Now you can shop with Google Home — just like on Amazon EchoFeb 16, 2017 by Greg Sterling Shopping and delivery services become a new front in the battle of the…
Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies, and processes? It may be time to get agile. More than 90% of marketers who have adopted agile marketing say it has improved their speed to market for ideas, products, and campaigns. Join…
Have you ever dreamt of exploring the deep sea and getting up close to its fascinating, weird creatures? Or maybe you’ve dreamt of boarding a spacecraft to experience the beauty of our planet from above? The desire to leave the beaten tracks and explore unfamiliar terrain is human nature. To celebrate mankind’s urge to explore,…
Speakers make the conference. And with over 100 experts presenting, sharing and networking, you’re going to love meeting them at SMX West! Join us for 3 days of actionable tactics from SEO, SEM and conversion optimization experts. You’ll leave a more educated, inspired and creative marketer; we guarantee it. Actionable tactics SMX features expert search…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Growing your agency with retainer-based relationshipsFeb 15, 2017 by Digital Marketing Depot Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this…
There’s a technique for improving one’s user interface design skills that is the most efficient way I know of expanding one’s visual vocabulary but that I’ve rarely heard mentioned by digital designers. I’m talking about copywork. Copywork is a technique that writers and painters have been using for centuries. It is the process of recreating…
I’ve been thinking a lot about speech for the last few years. In fact, it’s been a major focus in several of my talks of late, including my well-received Smashing Conference talk “Designing the Conversation.” As such, I’ve been keenly interested in the development of the Web Speech API. If you’re unfamiliar, this API gives…
“Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. If you are considering licensing an SEO software tool, this report will help you decide whether you need to. The report has been updated…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New for 2017 — Enterprise SEO Platforms: A Marketer’s GuideFeb 14, 2017 by Digital Marketing Depot “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market…
