Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to…
Stay Positive, Stay Creative (April 2020 Wallpapers Edition) Stay Positive, Stay Creative (April 2020 Wallpapers Edition) Cosima Mielke 2020-03-31T09:30:00+00:00 2020-03-31T12:34:45+00:00 In times like these where our everyday life is pausing and we’re trying to find strategies to cope with this situation we all find ourselves in at the moment, little routines can help give us…
The post ML 20200331 appeared first on Marketing Land. From our sponsors: ML 20200331
What Should You Do When A Web Design Trend Becomes Too Popular? What Should You Do When A Web Design Trend Becomes Too Popular? Suzanne Scacca 2020-03-31T11:30:00+00:00 2020-03-31T12:34:45+00:00 I read an interesting article on Forbes recently about language saturation. Here’s the problem: Consumers don’t always understand the technicalities of what businesses do or the solutions…
Smart Interface Design Patterns Checklists PDF Smart Interface Design Patterns Checklists PDF Rachel Andrew 2020-03-30T09:30:00+00:00 2020-03-30T12:32:05+00:00 Sharing the things we have learned is at the heart of everything we do at Smashing. That goes for the team as well as our authors, and Vitaly has been working on a set of checklists to accompany his…
The massive disruption of COVID-19 is forcing many of us to pivot and rethink everything we do. And right now, everyone in our community needs fresh ideas on how to manage every aspect of this overwhelming situation. That’s where you come in. We’re looking for tips on how to work through the varied challenges so…
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. FREE FOR NOW. AnyClip has joined the ranks of platform providers, making its tool available for free during the coronavirus crisis. The platform allows publishers…
How To Increase Mobile Conversions With Category Page Design How To Increase Mobile Conversions With Category Page Design Suzanne Scacca 2020-03-26T12:30:00+00:00 2020-03-27T12:43:43+00:00 For e-commerce designers, it’s easy to focus on designing the home page, individual product pages as well as the checkout experience because they’re obvious stepping stones along the mobile shoppers’ journey. Based on…
Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small agencies (fewer than 30 employees) around the world between Wednesday, Mar. 18 and Tuesday, Mar. 24. It was conducted by Ad…
The post ML 20200327 appeared first on Marketing Land. From our sponsors: ML 20200327
