Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 key characteristics that enable companies to cultivate customer advocates Aug 7, 2018 by Matt Zilli What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things…
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of performance marketing. Soleo matches ready-to-buy consumers with businesses by way of local searches and calls…
Attracting Users To Evaluate Your Product Attracting Users To Evaluate Your Product Joe Leech 2018-08-05T23:30:38+01:00 2018-08-07T12:41:07+00:00 (This is a sponsored article.) The entire ecosystem in which we are designing and researching the user experience is shifting and changing constantly. Traditional UX skills need to be expanded to meet the reality of the modern digital ecosystem….
Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their Facebook Pages. For the redesigned mobile Pages, Facebook is giving more prominence to Recommendations and including Stories that can be viewed by tapping on the business Pages profile photo. Businesses will be able…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe Aug 6, 2018 by Barry Levine The integration allows Adobe customers to upload their customer…
Last year, Reddit announced it was undertaking its first major redesign in more than a decade. According to the company’s CEO and co-founder, Steve Huffman, there were a variety of goals attached to the project, but chief among them was to decrease the bounce rate of first-time visitors and lift the amount of time everyone…
After re-entering the job market recently, updating my resume was one of the first things I did. I am a numbers guy, so I started thinking about the metrics that would best highlight my accomplishments. Which KPIs would impress my industry and the top decision-makers in it? What statistics did I use every day on…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The business stats you must have on instant recall Aug 3, 2018 by Ryan Phelan Contributor Ryan Phelan shares tips on how to further your job performance and career through growing…
If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping a customer costs less than obtaining a new one. Ideally, repeat customers are a lot like dogs: They are immensely loyal. They stick around longer than they probably should; they speak…
Quka / Shutterstock.com Yesterday, Facebook announced it had deprecated its Publish actions permissions from its API, a feature that made it possible for apps to publish posts to Facebook as the logged-in user. According to Facebook, it expects that roughly 60,000 apps will be impacted — one of which is Twitter. Twitter’s support team tweeted…
