Some people hate writing documentation, and others just hate writing. I happen to love writing; otherwise, you wouldn’t be reading this. It helps that I love writing because, as a design consultant offering professional guidance, writing is a big part of what I do. But I hate, hate, hate word processors. When writing technical web…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 common mistakes made by B2B paid search novicesJul 11, 2017 by Pauline Jakober Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for…
Google is shoring up its AdSense policies regarding pop-under and pop-up ads. On Tuesday, the company said it has clarified the policies around their use, explaining, “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.” The basics of the updated policies: Google ads may not…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How much does SEO cost?Jul 10, 2017 by Marcus Miller How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO…
Some people hate writing documentation, and others just hate writing. I happen to love writing; otherwise, you wouldn’t be reading this. It helps that I love writing because, as a design consultant offering professional guidance, writing is a big part of what I do. But I hate, hate, hate word processors. When writing technical web…
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right. Below, we’ve…
For many people, a map of a transportation network is a given, an expected part of the system, something that just is — like a fire-escape plan in a building. So, when I say that I design transportation maps, they don’t understand. What is there to design even? Well, let’s take the London underground map…
There is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than 900 followers, his tweet has garnered over 31,000 likes, nearly 16,000 retweets and more than 450 replies at the time of writing. His point that has resonated with so many…
The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Attributing affiliate value: Looking beyond consumer journey positionJul 7, 2017 by James Collins Columnist James Collins takes a look at how you can get the most out of your data to…
