How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s…
In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services. The offering combines a range of features: an optimized, mobile-friendly website, business listings syndication and content creation (monthly…
HTTPS is a must for every website nowadays: Users are looking for the padlock when providing their details; Chrome and Firefox explicitly mark websites that provide forms on pages without HTTPS as being non-secure; it is an SEO ranking factor; and it has a serious impact on privacy in general. Additionally, there is now more…
“Clash of Clans” blew away the competition on YouTube’s ad leaderboard last month. The video game’s “How do we get over there?” spot owned 87.7 million of the combined 115.1 million views generated by the top 10 ads. Easily winning the No. 1 spot, “Clash of Clans” far outperformed brands like Heineken, Apple and Microsoft…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of ClansJun 9, 2017 by Amy Gesenhues The video game ranked No. 1 last month…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Who should optimize content: SEOs or content writers?Jun 8, 2017 by Stoney deGeyter Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist…
As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition. Marketers who started with writing product descriptions are now asked to produce daily blog posts and weekly videos. Any time you have this type of rapid expansion, there are bound…
This week was full of great browser vendor news: Safari 11 was announced with long-awaited features such as WebRTC and tracking protection, and a new Edge build with new CSS features is now available, too. But the past few days also had some valuable articles up their sleeves: about implementing HTTP/2 push, using datetime-local, and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The next tech innovation to help marketers engage live audiences: VoiceJun 7, 2017 by Malcolm Cox Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s…
Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers Conference): Safari will soon begin limiting third-party ad trackers from following users around the web. (Google made headlines recently with its announcement that “annoying” ads will be blocked in its Chrome browser.) Apple also…
