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    Three steps to customer experience excellence

    Posted on 7th December 2016Digital Marketing
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    Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite being a cross-functional initiative, marketing leaders are on the hook and on the front lines to deliver results in support of the customer experience mandate. This guide from Gartner for Marketers shows you how…

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    Marketing Day: The customer experience, top 2016 local search insights & Amazon Go

    Posted on 7th December 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three steps to customer experience excellenceDec 6, 2016 by Digital Marketing Depot Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer…

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    Best Practices For Animated Progress Indicators

    Posted on 7th December 2016Web Design
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    Visibility of system status is one of the most important principles in user interface design. Users want to feel in control of the system they’re using, which means they want to know and understand their current context at any given time, and especially when a system is busy doing work. A wait-animation progress indicator is…

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    TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies

    Posted on 7th December 2016Digital Marketing
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    An cross-industry group formed to fight fraud in digital advertising announced the certification of the first set of companies for meeting anti-fraud standards Wednesday. The Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery, Google, WPP’s GroupM, Horizon Media, Integral Ad Science, Interpublic Group, Moat, Omnicom Media Group, OpenX…

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    ‘Tis the season to optimize search bidding

    Posted on 7th December 2016Digital Marketing
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    If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how they…

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    Canonical chaos: doubling down on duplicate content

    Posted on 6th December 2016Digital Marketing
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    Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals…

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    5 reasons advertisers should NOT ignore Bing Ads

    Posted on 6th December 2016Digital Marketing
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    Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often…

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    Marketing Day: Bing ads, mobile marketing agencies & data onboarding

    Posted on 6th December 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 reasons advertisers should NOT ignore Bing AdsDec 5, 2016 by Michelle Cruz Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC…

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    Prices increase next week. Save big at SMX West now.

    Posted on 6th December 2016Digital Marketing
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    Super early bird rates expire next week for SMX West, the world’s premier search marketing conference. Register for 3 days of cutting-edge tactics presented by search marketing experts that will leave your competition in the dust. Here’s what to expect March 21-23 in San Jose: Actionable content: The agenda consists of 50+ innovative sessions covering…

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    Hot To Build A SpriteKit Game In Swift 3 (Part 2)

    Posted on 6th December 2016Web Design
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    Have you ever wondered what it takes to create a SpriteKit game? Does collision detection seem like a daunting task? Do you want to know how to properly handle sound effects and background music? Game-making has never been easier on iOS since the introduction of SpriteKit. In part two of this three-part series, we will…

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