Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad formatJun 16, 2016 by Barry Levine The wrapped video/still can then be served through a brand’s regular…
From EngageSciences’ website Sometimes, when two companies combine, they create a kind of Frankenstein monster — disparate parts not quite coming together in harmony. Sun Microsystems co-founder and former CEO Scott McNealy sees a lot of what he called “Frankenstein architecture” in the current digital marketing space. This industry resembles the fragmented “computer industry in…
Twitter is pushing its live video this week, rolling out a new live video button on iOS and Android phones, in addition to confirming that a Periscope embed feature will be available in the coming weeks. Twitter announced its new live video button yesterday via a tweet showing how users can now film live Periscope…
Sublime Text is, no doubt, one of the most powerful text editors out there. The number of satisfied users attests to that. If you explore it, you will eventually see how beautifully its powerful features are hidden behind a simple and elegant interface. If you have been using Sublime Text for some time, now is…
Bloomua / Shutterstock.com YouTube just launched a new tool called “YouTube Director” — a video ad-creation tool aimed at SMBs that allows them to film professional video ads from their phone. According to the announcement, YouTube Director includes a suite of products “… that make video ads more accessible to businesses.” YouTube says no editing…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube Director lets SMBs film professional video ads from their phoneJun 15, 2016 by Amy Gesenhues In addition to the new ad tool, YouTube is providing advertisers in select cities access…
Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical world.” Also today, on a more light-hearted note, Placed identified the favorite local businesses and chains frequented by Trump and…
When designing a graphical user interface, there is always an open question: How do we automate testing for it? And how do we make sure the website layout stays responsive and displays correctly on all kinds of devices with various resolutions? Add to this the complications arising from dynamic content, requirements for internationalization and localization,…
More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached — all in a more natural, predictive and personal way. It’s the intelligence that spans not only Microsoft products, but across platforms and partners. And as part of a comprehensive advertising approach,…
Digital appears to have finally reached a tipping point in being able to attract brand budgets away from television. According to IAB data, in 2015, digital continued to gain share and close in on the total spent on all television (broadcast and cable). The timeline below charts the significant milestones in the efforts of Google,…
