Breaking! Facebook now allows advertisers to illegally target ads based on race. Except it doesn’t, despite some of the breathless headlines you may have read today. Those often confusing, misleading or downright incorrect headlines came out of a ProPublica story today pointing out that Facebook allows for “Ethnic Affinity” targeting. The article gives the impression…
This afternoon Google parent Alphabet delivered a strong quarter, beating Wall Street’s revenue and earnings expectations. Revenues grew at 20 percent year over year. Net income was $6.3 billion. Total quarterly revenues were $22.25 billion (ad revenues were $19.8 billion), while so-called “other bets” generated $197 million (mostly Nest and Fiber). That was an increase…
Amazon released its Q3 2016 earnings report today, announcing $32.7 billion in sales for the quarter – a 29 percent year-over-year increase compared to the $25.4 billion it generated in Q3 2015. Among the highlights listed for the last three months, the e-commerce company referenced the expansion of Amazon Fresh – it’s online grocery delivery…
Consumer reviews have become an important source of information for consumers during the buying process. Understanding how reviews are used is paramount. Download this report from Trustpilot to learn: how consumers engage with reviews which factors (quantity, recency, content) affect conversion rates most why consumers are choosing your competitor over you Visit Digital Marketing Depot…
Is a person who is sitting by herself in a room alone? From an outside perspective, it might seem so, but the human brain is way more interesting in these regards. We carry a map of relationships inside ourselves, and it depends on this map if the person actually does feel alone or not. I…
Reddit user? The social news site has an update for you. Earlier this week, Reddit CEO Steve Huffman made an announcement that may have folks dropping their jaws and advertisers rejoicing: Reddit will now not just support subreddit ad targeting, an offering provided for quite awhile — it’s broadening out to interest targeting, which is,…
At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation…
After last year’s record-breaking holiday shopping season, Adobe is forecasting $91.6 billion in online holiday sales – up eleven percent over 2015. While online holiday sales are expected to increase, Adobe says the overall growth rate for 2016 will be slower than last year. According to Adobe’s 2016 Digital Insights Shopping Predictions, Cyber Monday is…
Twitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. Despite total revenue growing by 8% year-over-year to $615.9 million and…
Yes, a lot has been written about the rise of chatbots, the digital assistants that can live in places where we spend time like Slack and Facebook Messenger. Brands jumped in early — order flowers in Facebook Messenger or tacos in Slack — and there are chatbots for customer service, health advice, personal shopping assistance,…
