There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a single device. Lately, I’ve been particularly excited about the ability to better track online searches that result in offline purchases (also called SOBO — search online, buy offline). In this article,…
When PGA golfer Jason Day won the Arnold Palmer Invitational last month, he wasn’t the only one demonstrating his skills on the course. MasterCard, a long-standing partner of the golf tournament, used the event to introduce a number of its latest technology advancements. “We are a technology company that happens to be in the payment…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Automated CRM Signpost ups its game with built-in AI agentApr 21, 2016 by Barry Levine Called Mia, the new intelligence is designed to apply learning from larger sets of data and…
With the proliferation of content and the rise of multi-device, multi-media multi-tasking, it’s harder than ever for ads to break through to viewers. Previously, in “Pay Attention! 3 Steps to Digital Advertising Breakthrough,” I laid out the challenging course that communications must traverse to be successful — in being linked to the brand, conveying a…
Years ago, a kid was trying to fashion a bow by cutting a twig with a knife. Upon seeing this struggle, his grandfather handed him a saw, saying, “Always use the right tool for the job!” As the kid in the story, I learned a valuable lesson in craftsmanship: When you’re picking a tool to…
Microsoft posted its 2016 Q3 earnings today, reporting $21.7 in revenue for the quarter ending March 31, 2016. In a release posted on the company’s website, Chief Financial Officer Amy Hood said Microsoft’s operational and financial discipline delivered solid results this quarter. “We remain focused on investing in our strategic priorities to drive long-term growth,”…
The Google division of Alphabet reported revenues of $20.091 billion, representing nearly all of Alphabet’s total revenue of $20.257 billion for the first quarter of the year on Thursday. Q1 2016 marks the second quarter Google’s financial numbers have been released under the Alphabet umbrella. Alphabet missed analyst expectations of $20.38 billion in quarterly revenue…
Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you know if the spend was worthwhile? The mobile-ad-to-physical-store connection is particularly problematic, but a number of solutions have been released in recent years — including ones this week from Sito Mobile and Go2mobi….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey finds most SMB advertisers on Facebook spend less than $50 per monthApr 21, 2016 by Greg Sterling Generating awareness the most common marketing scenario for local businesses on Facebook, says…
Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a gain of 20.4 percent over 2014’s $49.5 billion, according to the Interactive Advertising Bureau’s annual report conducted by PwC. The chart below illustrates the 10-year growth in US digital advertising revenues from 2005…
