PPC managers make unnecessarily hard work out of keyword research. Yes, that’s a bold statement to make. But it’s one we’re making nevertheless. Don’t get us wrong, this isn’t meant to start a fight. Nor are we implying that PPC managers are no longer needed, because that’s simply not true. In fact, it’s something we’ve…
Simply put: Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve got GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly….
Better Design With Deep Thinking Better Design With Deep Thinking Eric Olive 2019-11-13T11:00:00+00:00 2019-11-13T12:37:09+00:00 Interruptions, administrative tasks, and too many meetings are among the common complaints voiced by today’s professionals. When was the last time someone complained about a canceled meeting? In other words, everyone understands what hinders productivity, right? Not so fast, says computer…
It’s estimated that most Americans are exposed to around 4,000 to 10,000 ads each day. That’s a whole lot of opportunities to acquire new customers, and just as likely, annoy the everloving snot out of thousands of others. When you use remarketing to stay top-of-mind with customers, you’re walking a fine line between drawing in…
Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital marketers feel when they ask me to help balance out business-first decisions and brand safety. What does that mean? Simply put, it’s the natural and growing conflict between the…
SmashingConf New York 2019: Videos And Photos SmashingConf New York 2019: Videos And Photos Rachel Andrew 2019-11-12T10:00:00+00:00 2019-11-12T12:36:03+00:00 We love running our event in New York, and given that it sold out a long way in advance we think that you do too. If you didn’t manage to get a ticket, this post should give…
Adapting Agile For Part-Time Teams Adapting Agile For Part-Time Teams Philip Kiely 2019-11-12T12:00:00+00:00 2019-11-12T12:36:03+00:00 The formal notion of the Agile software development method is about as old as I am (the Agile Manifesto was published in February 2001). I point this out not to make you feel old, but instead to demonstrate that Agile has…
Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. At the same time, knowing that an ordinary retail customer is active…
How To Stop Analysis Paralysis With Design How To Stop Analysis Paralysis With Design Suzanne Scacca 2019-11-11T10:30:00+00:00 2019-11-11T12:35:39+00:00 As a web designer, you do your best to remove friction from the decision-making process. You place only one CTA above the fold. You keep interactive elements to a minimum. You make the menu only as large…
When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a customized digital experience, but with a human touch. With the wide range of available machine learning and AI tech, brands can risk coming off as creepy by going too far with the details they use to…
