The Adobe Marketing Cloud logo, rendered as 3-D Microsoft has its Dynamics customer relationship management (CRM) system, but no tools for, say, website experience or content management. Adobe has a Marketing Cloud, but no CRM. Like a well-matched couple, the two tech giants announced earlier this week they were getting together for a more serious…
The hungry have voted, and they’re with Hillary Clinton having won the first US presidential debate this week. That’s according to an innovative promotion by food delivery service Grubhub that gave people discounts for sharing who they felt won. Those placing orders on Monday night were invited to share “Which side do you crave?” using…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle updates its Marketing CloudSep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps. Google launches free version…
Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these can be instructive in drawing some analogies to the topic at hand. Since this post is about leads, here are a few: May the leads be with you. Show me…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What’s more important than a B2B buyer’s lead score?Sep 29, 2016 by Jeffrey L. Cohen Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also…
As the automated, intelligent conversation settles into its role as a major marketing channel, a variety of chatbot authoring platforms have made their entrance. This week, a new one promises to be “the most complete conversational computing platform available.” The PullString Platform, based on technology previously employed for Call of Duty’s Lt. Reyes chatbot on…
A new month means new wallpapers! This journey has been going on for eight years now, and each time anew artists and designers from across the globe challenge their artistic skills to cater for some fresh inspiration on your desktop. And, well, it wasn’t any different this time around. This post features their designs for…
Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Content and SEO: Building linkable contentSep 28, 2016 by Andrew Dennis What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. How do…
(Credit: MobileFuse) Since the birth of advertising, marketers have been trying to figure out how such messaging might work best. This week, two new studies presented at the Ad Week conference in New York City offer a few hints. The Advertising Research Foundation (ARF) released its study, “How Advertising Works Today,” which focused on the…
