Image via official Google Analytics blog. Google Analytics has released a significant upgrade of its mobile apps. The new app — version 3.0 — is available now for both Android and iOS and works in all countries where Google Analytics is available. The update list for both platforms is the same: Sharing! Share a report…
Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Because of this, we talk daily with companies who…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google News gets AMP’ed with new carousel feature, more stories in the feedApr 20, 2016 by Greg Sterling AMP stories load immediately and enable a better news-reading experience on mobile devices….
People love a good story. In fact, we’re wired for it — literally. Research shows that our brains become more active when we engage in a captivating story, with particular areas lighting up to correspond with whatever we’re seeing or hearing. Your mind makes connections as well as an emotional investment. In other words, the…
Google continues to build on its TV advertising efforts with new DoubleClick for Publishers features aimed at helping broadcasters meet the demands of consumers now watching television programming from multiple connected devices at varying times. Daniel Alegre, president of global partnerships at Google, made the announcement Thursday at the NAB Show, the annual event put…
My first experience in the design world came through an internship at a small motion graphics studio called Motion Theory. I was fresh out of school and had never worked with so many talented people before. It was intense, difficult and nerve-wracking. And I loved it. It made me a better designer. And the lessons…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to succeed with pay-per-call marketing in a mobile-first worldApr 20, 2016 by Digital Marketing Depot In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the…
From the LiveWorld web site The job description of the modern brand includes managing countless streams of conversations across social and messaging media. But there’s so much of it that “management” can seem like a metaphor. To turbo-charge a brand’s social wranglers, San Jose, California-based community and social media management provider LiveWorld released this week…
In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. This white paper from DialogTech will help advertisers, publishers, and networks new to pay‐per‐call get started, and those already doing it improve current pay‐per‐call campaigns. Visit Digital Marketing Depot to download “Pay-Per-Call Marketing in a…
Google adding a new AMP carousel and more AMP-enabled content to its News apps. The horizontally scrolling carousel will feature 14 AMP-powered stories. In addition, stories throughout the vertical stream that use AMP will feature a lightning icon. Here’s what it looks like for the iOS Google News app: The launch is for US English…
