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    Getting (Dis)Connected: Shallow Interaction Design For Deeper Human Experiences

    Posted on 3rd March 2016Web Design
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    Our objects are becoming increasingly connected. My watch is connected to my phone, which is connected to the speaker in my living room, which I can also connect (or not) to the speaker in my bedroom. When I go out to dinner with friends, we have to make a concerted effort to keep our handheld…

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    Using Earned media for B2B lead generation

    Posted on 2nd March 2016Digital Marketing
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    Strategy, tactics and ideas to consider as part of a winning lead generation strategy Generating consumer interest and enquiries is a primary objective for B2B businesses, something backed up by a recent study from the Content Marketing Institute which states that lead generation (85%) and sales (84%) will be the most important goals for B2B…

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    Growing email subscribers

    Posted on 2nd March 2016Digital Marketing
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    15 techniques to grow your email subscribers It’s often easy to neglect your email list when there’s a push to grow fans and followers on the social networks. But it’s worth working on boosting email subscriptions too since email subscribers often have a strong level of trust in your content and brand. It’s also easier…

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    The importance of user and customer experience in a digital marketing strategy

    Posted on 2nd March 2016Digital Marketing
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    Interview with Sarah Gill, Digital Marketing Manager at Newcross Healthcare solutions Is the customer at the centre of your strategy? That’s the current discussion as to how organisations are shifting their digital strategies to appeal to the demands and requirements of their audience. But to really embrace the voice of the customer, organisations need to…

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    Inspiring Everyday Graphic Design

    Posted on 2nd March 2016Web Design
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    The most inspirational things are often right in front of us. It might be the typography on a book cover, the colors of your favorite music album, the opening titles in that movie you saw yesterday. To celebrate all those little moments of inspiration, we have compiled some resources for you which honor the beauty…

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    Server-Side Rendering With React, Node And Express

    Posted on 2nd March 2016Web Design
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    Web applications are everywhere. There is no official definition, but we’ve made the distinction: web applications are highly interactive, dynamic and performant, while websites are informational and less transient. This very rough categorization provides us with a starting point, from which to apply development and design patterns. These patterns are often established through a different…

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    Incredible new stats showing just how important reviews and ratings are for ecommerce sites

    Posted on 1st March 2016Digital Marketing
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    A new report showing retail product reviews are critical to boosting ecommerce revenue Online businesses are often a bit wary of reviews. What if a disgruntled customer ruins your reputation by posting a long angry review all over your lovely product page, which has been designed with conversion in mind? But you should never shy…

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    9 real-world strategies to grow an email list

    Posted on 1st March 2016Digital Marketing
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    A case study showing how Lucky Voice doubled the size of their email list Having more people to market to is better, it’s a “no brainer”. Of course I don’t mean bulking up an email database with poor quality data. I’m talking about more customers and potential customers who want to hear from you. Good…

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    Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce

    Posted on 1st March 2016Web Design
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    What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested (among other things) these three design patterns for loading products, both on desktop and mobile….

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    The Perfect Landing Page. Landing page examples and 12 tips

    Posted on 29th February 2016Digital Marketing
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    Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to…

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