New data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make these channels any less important for marketers to maximize. Online Advertising Although digital ad spend increased 1% over last year, the revenues are slowing down – dropping by 9% between the end of 2018…
For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google reports that advertisers buying YouTube video ads in addition to search ads see, on average, 8% higher search conversion volume, 3% higher search conversion rates and 4% lower search CPAs (compared to…
JAMstack Fundamentals: What, What And How JAMstack Fundamentals: What, What And How Vitaly Friedman 2019-06-20T14:30:59+02:00 2019-06-21T12:35:13+00:00 We love pushing the boundaries on the web, and so we’ve decided to try something new. You probably have heard of JAMstack — the new web stack based on JavaScript, APIs, and Markup — but what does it mean…
Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their…
This week, Canadian e-commerce platform Shopify launched its brand new Shopify Fulfillment Network for US-based merchants. The new network uses Shopify’s machine learning-driven smart inventory allocation technology to determine the closest and most efficient fulfillment centers for your business. Why we should care For SMBs being edged out by giants like Amazon, accessibility to an…
Design Your Mobile Emails To Increase On-Site Conversion Design Your Mobile Emails To Increase On-Site Conversion Suzanne Scacca 2019-06-21T13:00:59+02:00 2019-06-21T12:35:13+00:00 I find it interesting that Google has pushed so hard for web designers to shift from designing primarily for desktop to now designing primarily for mobile. Google’s right… but why only focus on designing websites…
Unify, inspire, train, and reward your marketing team for a job well done in 2019: Send them to Search Engine Land’s SMX® East, November 13-14 in New York City. This show will deliver more sessions, more insights, and more actionable tactics than ever before: seven tracks with more than 70 sessions and keynotes covering all…
Optimizing Google Fonts Performance Optimizing Google Fonts Performance Danny Cooper 2019-06-20T11:00:16+02:00 2019-06-20T12:36:29+00:00 It’s fair to say Google Fonts are popular. As of writing, they have been viewed over 29 trillion times across the web and it’s easy to understand why — the collection gives you access to over 900 beautiful fonts you can use on…
When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier and easier to reach your target market on Facebook Ads, Google Ads and the like. Unfortunately, with all of the features and options we now have available, it can be overwhelming…
Most marketers are familiar with the complexities of managing siloed data across different platforms, and many have their own internal workarounds for dealing with those challenges. But as our digital teams develop and the volume of data we manage swells with the expansion of our martech stacks, tricky workarounds simply don’t cut it anymore. That’s…
