Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play Like Every Day Is A Holiday” panel at SMX Advanced featured tips and advice from three PPC veterans: Ann Stanley, Todd Bowman, and Mona Elesseily. Ann Stanley: Shopping ads, buy buttons, social commerce &…
The Advia multi-sensing box Marketers interested in location-based ads and messaging have two new options — Advia Partners’s new Amp multi-sensing device and platform for physical stores, and Rover’s rebuilt mobile marketing platform for location-based targeting. Cincinnatti-based Advia, founded in 2014, is out with its first product, an “all-in-one” product that seeks to provide a…
Since the announcement of the project in October 2015, a lot has been said about Accelerated Mobile Pages (AMP) — what they are, how to get started, how Google and other platforms use them and so on. Yet there is always more to learn. With more than one hundred releases/updates so far, the AMP project…
Hey! I don’t have a lot of links for you this week, but I feel that the ones that I selected are particularly useful to read. I learned about how to break Google captchas, the Referrer header, color psychology, and read an amazing new article by Maciej Cegłowski whose articles and talks I value a…
Someday soon, it might become commonplace to feel a car’s motor or the shake of a martini-in-progress on mobile video ads, if a newly released haptic toolkit from Immersion catches hold. The San Jose, California-based company says its TouchSense Design Cloud — now in beta with a release version expected this fall — is the…
Roughly a year ago Google introduced “My Account,” a centralized privacy and security center where people could manage their data and information used by Google. Yesterday the company began a global rollout of a new panel within My Account, called My Activity. My Activity extends the mission of My Account and gives users a more…
A year and a half ago I released my first premium WordPress plugin, Advanced Ads. It’s true that once the plugin was out, my most important task was support. Support is a crucial element that determines not only the success of the project, but also how happy everyone will be, me included. With this in…
To help you start into July freshly inspired, artists and designers from across the globe challenged their artistic abilities and created desktop wallpapers for you to indulge in. This monthly creativity mission has been going on for eight years now, and each month the enthusiastic work of the community brings forth interesting, beautiful, and unique…
As expected, Amazon is bringing back Prime Day — its biggest shopping day of the year — for a second go round. The company has announced that Prime Day 2016 will happen on July 12. Anyone in 10 countries with a Prime membership by that date will be eligible to shop more than 100,000 deals…
To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either advertising, testing, reading, or writing about all things PPC and SEM. Sure, AdWords has added a ton of capabilities over the years — from Gmail Ads late last year to extended display…
