Using a bottom-up model to guide your analysis, you can gather amazing insights from the data you already possess The key to data analytics lies in asking the right questions, but success can often hinge on the person who is asking those questions. Traditionally, organizations have analyzed their businesses from the perspective of the boardroom,…
A review of 3 social sharing count tools showing which competitor content types are most popular Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and SEO efforts. The insight you can glean from what both direct and indirect competitors are…
AI isn’t going to take your job. It’s going to make you better at it. When Deep Blue beat Garry Kasparov in 1996, it was a testament to the incredible number crunching power of a computer. Deep Blue was capable of evaluating 200 million moves per second, and no one has ever since built a…
Since eight years, we start into the new month with a collection of desktop wallpapers — the best way to fuel some fresh inspiration, as we find. And it’s not any different this time around. Designers and artists from across the globe shared their creations with us for April 2016. The result is a collection…
Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness? To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be…
What makes a great conference? It fuels your ideas and polishes up your skills. It fosters your professional growth and takes your work to the next level. Luckily, a lot of conferences provide videos of their talks after the event has ended, some do even stream live to pass on their knowledge even if you…
Use our new digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They also help us compete by delivering automate relevant, real-time communications integrated across desktop and mobile…
What is it? Does it matter? Do I already have one? Marketing technology is exploding. Scott Brinker’s Marketing Technology Landscape showed 947 companies in 43 categories in 2014 – which seemed overwhelming. Then in 2015 it jumped to 1,876 companies. And we’ve learnt that 2016 has seen it double again, to a massive 3,500 comapnies….
If you’ve ever had to move your iPad from one hand to the other just to tap a button you couldn’t reach, then you may have already guessed why we began this study in our UX lab. Our Mail.Ru Group’s UX lab team carries out many usability studies of our apps for smartphones and tablets….
The best tools for understanding your online marketplace? I find that on training courses, the tools I recommend to help marketers are always popular, especially the free tools… At a course I was asked for a list of “essential tools” for digital marketing, so here they are… 2016 update: I originally created this list in…
