It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery. Mihm’s piece is a sober look at how Google has been leading us…
With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward a better future, or just another year with minimal change? As the year progressed, two key themes continued to drive the conversation throughout the industry: trust and transparency. Where would…
“Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared to last year’s traffic. Yep, traffic had indeed gone down. The reason for the downward trend was easy to diagnose: we had created a Filtered View in Google Analytics, which excluded…
Are you using progressive booting already? What about tree-shaking and code-splitting in React and Angular? Have you set up Brotli or Zopfli compression, OCSP stapling and HPACK compression? Also, how about resource hints, client hints and CSS containment — not to mention IPv6, HTTP/2 and service workers? Performance isn’t just a technical concern: It matters,…
As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether The Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response. This week, I met with several engineers and executives involved with…
It’s no secret that the cellphone has had a huge impact on commerce — whether online or in-store. More than three years ago, we were writing about “showrooming” — when consumers research products in-store but buy online — and more recently we’ve talked about “webrooming” — the flip side of that. The latest e-commerce report…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 51% of US adults have bought something online via their cellphones [Pew data]Dec 19, 2016 by Matt McGee Latest Pew e-commerce research also shows that 80 percent shop online, but buying…
Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out…
Back in 2007, the world met the iPhone for the very first time. After Apple’s product debut, it took less than six months for work to begin on PhoneGap, which would become one of the first and most adopted frameworks for hybrid mobile app development — that is, for apps written simultaneously for multiple platforms…
Apple taught us, “There’s an app for that.” And we believed it. Why wouldn’t we? But time has past since 2009. Our mobile users have gotten more mature and are starting to weigh having space for new photos against installing your big fat e-commerce app. Meanwhile, mobile browsers have also improved. New APIs are being…
