Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages about your company that you provide them with and turn it all into a polished campaign. They did a SWOT analysis, the pitch is polished, and you spent exorbitant amounts of your marketing budget to get…
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why it’s so important to understand…
This tutorial gives you hands-on access to my journey of creating a digital assistant capable of connecting with any system via a RESTful API to perform various tasks. Here, I’ll be demonstrating how to save a user’s basic information and create a new project on their behalf via natural language processing (NLP). The post Developing…
For the holidays, the owner of (and my boss at) thirteen23 gave each employee a Google Home device. If you don’t already know, Google Home is a voice-activated speaker powered by Google Assistant and is a competing product to Amazon’s line of Alexa products. I already have the Amazon Echo, and as Director of Technology…
“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Micro-wins: The true secret to AdWords successMay 26, 2017 by Jacob Baadsgaard The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Crafting a successful holistic search approachMay 25, 2017 by David Freeman Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and…
All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and capabilities comparisons recommended steps for evaluating If you’re considering a marketing automation platform,…
How about an icon set that gives your UI designs just that finishing touch they need? One that stands out while keeping the design clear and legible? Vincent Le Moign spent two years on designing such a set, and we are very happy to feature part of it as a freebie today. The EGO icon…
As designers, we often use imagery that resonates with our audience. Yet, often we also end up with stock photos and generic icons that come across as mere decoration. Or we bypass imagery altogether. But custom images are a powerful design tool. They can tell a story and convey a distinct personality. Custom illustrations can…
