The Ocean campaign Two new and separate advertising projects are based around the idea that “you are what you drive.” The new efforts — one in locations around the UK, the other near Tokyo — are identifying individual car types and directing ads to the implied interests of the driver or passengers. They are the…
By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now. On Thursday, Facebook quietly added a new option for some broadcasters to restrict who can tune into a Live broadcast, which the company announced in a blog post published on its developer site. The audience…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook now lets broadcasters restrict their Live audiences by age, location, genderJul 15, 2016 by Tim Peterson Facebook has quietly added an option for some broadcasters to restrict who can tune…
We’re several years into the beacon and “internet of things” era and only in the past year are we starting to move beyond pilot-stage implementations. Beacons have been most associated with retail in-store marketing (e.g., offers) but they have a much wider array of uses. Despite their utility, beacons face a number of challenges. Rolling…
With the success of Facebook’s Instant Articles — which allows for a super-fast experience that gives users immediate access to publisher content — it’s no surprise that the next iteration of Facebook Instant Articles is support for it within direct messages. The company announced today that Facebook is rolling out Instant Articles to its Messenger…
From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to audio from a TV, video or radio ad that is played over speakers. Through the new service, called Audible Offers, a compatible app recognizes an inaudible signal in the soundtrack. The marketing…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Valassis announces new service to trigger mobile coupons from TV/radio ads or videosJul 14, 2016 by Barry Levine Marketing services firm says Audible Offers is the first such widescale effort connecting…
Google is a long-standing target of critics who claim that the company “encourages piracy.” While this is not a uniformly held view, and Google vehemently disputes it, the accusation has been voiced by many in the music and motion picture industries. Over time, Google has implemented various systems and methodologies to try to address piracy…
I love articles that specifically focus on tiny little details within web development. For example, this week I stumbled upon an article featuring all the fine details about scheduling in requestAnimationFrame. Another gem I discovered is a widely unknown but very practical SVG attribute to preserve stroke widths while scaling an illustration. All of these…
From the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a real thing. The reason: the sudden craze of Pokémon Go, launched barely a week ago. Based on the entertainment franchise of games, trading cards and cartoons that began in the 1990s,…
