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    Marketing Day: Snapchat layoffs, Black Friday strategies & Facebook tests web-based VR

    Posted on 24th October 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Location data beyond the marketing department: A look at 3 use casesOct 23, 2017 by Eric Aledort As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a…

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    We’ve Got A Lil’ Announcement To Make: Rachel Andrew Is SmashingMag’s New Editor-In-Chief

    Posted on 24th October 2017Web Design
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    Sometimes things evolve faster than you think. Something that started as a simple WordPress blog back in September 2006, has evolved into a little Smashing universe — with books, eBooks, conferences, workshops, consultancy, job board and, most recently, 56 fancy cats (upcoming, also known as Smashing Membership). We have a wonderful team making it all…

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    Stop Designing For Only 85% Of Users: Nailing Accessibility In Design

    Posted on 23rd October 2017Web Design
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    As designers, we like to think we are solution-based. But whereas we wouldn’t hesitate to call out a museum made inaccessible by a lack of wheelchair ramps, many of us still remain somewhat oblivious to flaws in our user interfaces. Poor visual design, in particular, can be a barrier to a good user experience. Whereas…

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    Marketing Day: Google’s new sitelinks, Getting GDPR ready & ABM for B2B marketers

    Posted on 21st October 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Accelerated Mobile Pages (AMP) conquer the competition for shoe retailerOct 20, 2017 by Damian Rollison Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing…

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    Facebook tests web-based VR within News Feed posts

    Posted on 21st October 2017Digital Marketing
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    Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses Facebook’s React VR web development…

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    From big to small: 5 free image compression tools reviewed

    Posted on 20th October 2017Digital Marketing
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    Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO. The challenge, frequently, can be that some elements of improving page speed can require significant input from…

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    Facebook details Instant Article subscription program as test launch nears

    Posted on 20th October 2017Digital Marketing
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    Facebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On Thursday, the company said that test will begin “over the next few weeks” and offered details, including how those subscriptions will work and which publishers have signed on to put their articles for…

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    Combining Graphical And Voice Interfaces For A Better User Experience

    Posted on 19th October 2017Web Design
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    With​ ​the​ ​appearance​ ​of​ ​voice​ ​user​ ​interfaces,​ ​AI​ ​and​ ​chatbots,​ ​what is​ ​the​ ​future​ ​of​ ​graphical​ ​user​ ​interfaces (GUIs)?​ ​Don’t​ ​worry: Despite​ ​some dark​ ​predictions​,​ ​GUIs​ ​will​ ​stay​ ​around​ ​for​ ​many​ ​years​ ​to​ ​come. Let​ ​me​ ​share​ ​my​ ​personal, humble predictions​ ​and​ ​introduce​ ​multi-modal​ ​interfaces as​ ​a​ ​more​ ​human​ ​way​ ​of​ ​communication​ ​between​ ​user​ ​and​…

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    Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns

    Posted on 19th October 2017Digital Marketing
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    A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta testing period. Support for Google campaigns is in the works. AdOptimizer from Data Gran uses artificial intelligence and machine learning to determine and fund the top-performing mix of creatives and targeting parameters among the more…

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    Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program

    Posted on 19th October 2017Digital Marketing
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    The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user experiences and increasing brand safety in digital advertising — addressing key threats to the industry. Facebook and Google — the two biggest digital ad sellers in the world — are among the 23…

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