Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Anatomy of a Google search listingSep 21, 2017 by Stephan Spencer There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: An integrated approach: From SEO to PPC and beyondSep 20, 2017 by Chris Liversidge Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a…
On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In response, Facebook removed four ad-targeting…
Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s removal of 4 ad targeting options does not apply to existing campaignsSep 19, 2017 by Tim Peterson The disabling of ads targeted based on people’s employers, schools, fields of study…
Color is one of the most powerful tools in a designer’s toolkit. Color can draw attention, set a mood, and influence the user’s emotion, perception and actions. When it comes to the web and mobile app design, this is definitely a time of vibrant colors. Designers use vibrant colors to focus people’s attention on important…
Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on businesses’ ability to alter the headlines and descriptions previewing links attached to their ads. In April, Facebook announced that it would bar people and Pages from changing organic posts’ link previews. The company later…
If you’ve ever tried to implement a bulletproof, good-looking file uploader, you might have encountered an issue: uploading an entire folder or folders of files is usually quite a hassle, as files in each folder have to be selected manually. And then some folders might contain sub-folders as well. Well, we can use webkitdirectory, a…
Some things are either on or off and, when those things aren’t on (or off), they are invariably off (or on). The concept is so rudimentary that I’ve only complicated it by trying to explain it, yet on/off switches (or toggle buttons) are not all alike. Although their purpose is simple, their applications and forms…
