Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Accelerated Mobile Pages (AMP) conquer the competition for shoe retailerOct 20, 2017 by Damian Rollison Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing…
Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses Facebook’s React VR web development…
Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO. The challenge, frequently, can be that some elements of improving page speed can require significant input from…
Facebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On Thursday, the company said that test will begin “over the next few weeks” and offered details, including how those subscriptions will work and which publishers have signed on to put their articles for…
With the appearance of voice user interfaces, AI and chatbots, what is the future of graphical user interfaces (GUIs)? Don’t worry: Despite some dark predictions, GUIs will stay around for many years to come. Let me share my personal, humble predictions and introduce multi-modal interfaces as a more human way of communication between user and…
A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta testing period. Support for Google campaigns is in the works. AdOptimizer from Data Gran uses artificial intelligence and machine learning to determine and fund the top-performing mix of creatives and targeting parameters among the more…
The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user experiences and increasing brand safety in digital advertising — addressing key threats to the industry. Facebook and Google — the two biggest digital ad sellers in the world — are among the 23…
We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver’s “Last Week Tonight“ hilariously referenced Bing as the dominant search engine with a graphic that stated, “Bing….
Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool,…
Five years ago, when, for the first time ever, I was invited to speak at one of the best front-end conferences in Europe, I had quite a mixture of feelings. Obviously, I was incredibly proud and happy: I had never had a chance to do this before for a diverse audience of people with different…
