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    Marketing Day: Mobile ads, Google app promotions & social media

    Posted on 23rd November 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Setting SEO KPIs for small manufacturing websitesNov 22, 2016 by Dianna Huff Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for…

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    Why Google might not be able to stop “fake news”

    Posted on 22nd November 2016Digital Marketing
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    Last week, Google pledged to fight “fake news” in its search results yet offered up no solutions to the problem. That’s likely because Google has no easy fix. Google especially came under fire after it listed a site with incorrect “final” US presidential election counts as the top listing for searches such as “final votes”…

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    Why media buying and advertising is ripe for artificial intelligence

    Posted on 22nd November 2016Digital Marketing
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    There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National Advertisers (ANA) published a bombshell of a report revealing that executives were aware of — and sometimes mandated — extensive use of nontransparent practices like rebates and kickbacks. As a direct response to the report,…

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    Facebook removes 4 agencies from Marketing Partners program with media buying badge elimination

    Posted on 22nd November 2016Digital Marketing
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    Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and marketing technology providers and putting some agencies that had been part of the program at a further remove. Facebook plans to eliminate the “media buying” speciality from its Marketing Partners program that grants a Good…

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    Marketing Day: Facebook & Google fake news, Instagram live video & location marketing

    Posted on 22nd November 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook removes agencies from Marketing Partners program with badge eliminationNov 21, 2016 by Tim Peterson Facebook is eliminating its Marketing Partners program’s media buying specialty, which will remove all agencies from…

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    Update: FTC holds Warner Brothers accountable for online influencer deception

    Posted on 22nd November 2016Digital Marketing
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    Mark Van Scyoc / Shutterstock.com Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not…

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    Facebook may start flagging fake news posts, says Mark Zuckerberg

    Posted on 21st November 2016Digital Marketing
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    On Facebook nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of content posted to Facebook has been reported as false by Facebook users or entities outside of Facebook, Facebook CEO Mark Zuckerberg said in a Facebook post published Friday night. To flag…

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    Spotify Playlists To Fuel Your Coding And Design Sessions

    Posted on 21st November 2016Web Design
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    Some like it loud, others need some steady beats to stay focused, others calm tunes. A while ago we asked on Twitter and Facebook what music the web community is listening to when coding and designing. The answers were as diverse as the community itself and certainly too good to live an existence only in…

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    Why SEO should always complement your content marketing

    Posted on 19th November 2016Digital Marketing
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    Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is…

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    European survey finds 70 percent of Android owners want pre-installed apps

    Posted on 19th November 2016Digital Marketing
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    According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an Android device with basic apps pre-installed. This finding, as well as others in the report, appears to support Google’s argument to the European Commission that its pre-installed suite of apps benefits consumers and is…

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