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    Building A Large-Scale Design System: How We Created A Design System For The U.S. Government (Case Study)

    Posted on 9th October 2017Web Design
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    Editor’s Note: We’ve been closely working with Maya on this article, and we’re happy to see the final result now being published on 18F. We highly encourage more teams to share the lessons they learned when building a design system or a pattern library, and we’re always happy to support them in writing, editing and…

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    CSS Grid Challenge: Winners and Templates

    Posted on 7th October 2017Web Design
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    CSS Grid is becoming the new layout standard for the web, and we are all still experimenting with what we can achieve with it. Some folks assume that CSS Grid is just a replacement for table layouts or Flexbox — but that’s simply not true. Some also think that they can use CSS Grid to…

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    Audiences to employ for extra online marketing bang!

    Posted on 7th October 2017Digital Marketing
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    These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics…

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    Marketing Day: Home service ads, MarTech Conference & a brand intimacy report

    Posted on 7th October 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2Oct 6, 2017 by Debbie Qaqish In Part 2 of a series, contributor Debbie Qaqish takes a look at the…

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    Marketing Day: Chatbots in the consumer search experience, Facebook news & email deliverability

    Posted on 6th October 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Martech enablement series: Part 9 — Bringing it all together!Oct 5, 2017 by Peter Ladka In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what…

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    2017 growth hacks: Increase CTR by monitoring competitive offers

    Posted on 6th October 2017Digital Marketing
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    It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category. To give you a window into the kinds of things to consider, I segmented…

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    With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

    Posted on 5th October 2017Digital Marketing
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    A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. Now, to address the issue, Snapchat is taking a page from Facebook’s playbook. Snapchat has rolled out a program to win over the same type of marketer that Facebook relied on to build up…

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    Designing A Realistic Chronograph Watch In Sketch

    Posted on 5th October 2017Web Design
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    If you’re into wristwatches, like me, and are also a fan of the Sketch app (or just want to get better at it), then this is the tutorial for you. In it, you will learn how to create a very realistic and detailed vector illustration of a watch using basic shapes, layer styles and cool…

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    MarTech conference highlights digital marketers’ central dilemma

    Posted on 5th October 2017Digital Marketing
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    The central dilemma facing modern marketers can be summed up in two words: Infinite power. That dilemma percolated throughout presentations and sessions on the opening day of our MarTech Conference, taking place Tuesday and Wednesday at the Hynes Auditorium in Boston. “Just because you can doesn’t mean you should.”–Marketo CEO Steve Lucas Marketers now have…

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    Beat high-cost paid search clicks by sweating the details

    Posted on 4th October 2017Digital Marketing
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    In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades some businesses from even stepping into the fray. When a click can cost you $200 or more, that reluctance is understandable. At the same time, the costs of not stepping into PPC might…

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