Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience. Retailer Gift Globes. Pinterest…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy Nov 16, 2018 by Amy Gesenhues This holiday season, the social media platform has developed special gift-finding tools…
Inclusive Design For Accessible Presentations Inclusive Design For Accessible Presentations Allison Ravenhall 2018-11-15T13:45:14+01:00 2018-11-16T11:23:01+00:00 To all the presenters of conferences, workshops, and meetups: I truly enjoy hearing your anecdotes and learning things from you. I like laughing at your jokes, especially the puns. Unfortunately, some people in your audience aren’t getting as much out of…
With the advent of automation, machine learning and artificial intelligence, shifting channel opportunities and more, we are surveying digital agencies to understand how they are evolving to meet the needs of their clients and their own businesses. What practice areas are shrinking or growing? Where do clients want to invest? What skills will be critical…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Help us understand how digital agencies are evolving: Take our surveyNov 15, 2018 by Ginny Marvin If you work at a digital agency, we want to hear from you. Use predictive…
Use Case For Augmented Reality In Design Use Case For Augmented Reality In Design Suzanne Scacca 2018-11-14T14:00:49+01:00 2018-11-15T09:19:51+00:00 Augmented reality has been on marketers’ minds for years now — and there’s a good reason for it. Augmented reality (or AR) is a technology that layers computer-generated images on top of the real world. With the…
With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These celebrations of commerce are woven into the American identity. The National Retail Federation reported that holiday sales during November and December 2017 increased by 6 percent year-over-year, the…
The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes and mindset toward adoption and growth in your organization. As marketers get deep into planning for 2019, now is a great time to address fundamental considerations for how you can best build and grow your…
Sending Emails Asynchronously Through AWS SES Sending Emails Asynchronously Through AWS SES Leonardo Losoviz 2018-11-13T14:30:53+01:00 2018-11-14T10:02:42+00:00 Most applications send emails to communicate with their users. Transactional emails are those triggered by the user’s interaction with the application, such as when welcoming a new user after registering in the site, giving the user a link to…
You may already know this, but turns out your customers aren’t waiting till Black Friday to shop for the holidays. In the past few years, many consumers have been starting their shopping well ahead of the unofficial Black Friday kick off to the shopping season. The retail weekend bracketed by Black Friday and Cyber Monday…
