Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the real-world”), it can identify audiences, provide operational and competitive insights and identify which campaigns and channels have driven actual store visits and even sales. But it can also be inaccurate and, as with programmatic, it’s…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up Sep 11, 2018 by Amy Gesenhues Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include…
The Importance Of Manual Accessibility Testing The Importance Of Manual Accessibility Testing Eric Bailey 2018-09-12T13:30:55+02:00 2018-09-12T13:15:05+00:00 Earlier this year, a man drove his car into a lake after following directions from a smartphone app that helps drivers navigate by issuing turn-by-turn directions. Unfortunately, the app’s programming did not include instructions to avoid roads that turn…
In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement ABM see improved annual revenue per account. But despite its promise, less than half (38 percent) of the 250 US businesses surveyed for Dun & Bradstreet’s Sixth…
Introduction To Animation And The iMessage App Store With Shruggie Introduction To Animation And The iMessage App Store With Shruggie Simon Schmid 2018-09-10T14:45:42+02:00 2018-09-11T07:07:33+00:00 When the App Store for iMessage in late 2016 went live, I released Kaomotion, a sticker app with animated kaomoji inside. Ever since the release of this app, I wanted to…
Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. According to social media marketing consultant Matt Navarra, who shared a notice Facebook sent to its Marketing Partner network,…
After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart speakers are an important, emerging commerce channel. Adobe surveyed 1,000 US consumers, both owners and…
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big market share. Today, Google remains the undisputed king of search, yet…
YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First launched in June 2015, the video creation service offered by YouTube was expanded to more than 170 US cities in March of this year. Through the Director onsite program, companies that committed to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech Sep 7, 2018 by Robin Kurzer Agencies are shifting from traditional AOR relationships with a substantial retainer…
