Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there!Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I…
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping. Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of revenue need to adopt a more sophisticated approach to PLA optimization in order to remain…
While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business intelligence platforms are just waking up to its importance. As a baby step in that direction, IBM announced yesterday that it would be incorporating global geospatial and political boundary data from Pitney Bowes into its Cognos Analytics…
Amazon has added 66 new Dash buttons to its lineup, bringing the lineup to a total of 226 buttons. Among the new brands and products that can be ordered via the one-touch buttons are Coca-Cola, which offers Coke, Diet Coke, Powerade and Dasani water to Dash users, plus well-known consumer brands like Purell, Pop-Tarts, Folgers,…
Generating keywords that effectively identify search engine users as likely prospects for a successful campaign is a deeply intuitive process. And with large campaigns incorporating thousands or even millions of keywords, managing keywords can be a full-time preoccupation. For all the sophistication that search engine marketing (SEM) demands, it’s usually managed by generalists, not data…
One of the most popular children’s television heroes here in the Czech Republic is The Little Mole, an innocent, speechless and cheerful creature who helps other animals in the forest. TV heroes often fight against people who destroy their natural environment. When watching The Little Mole with my kids, I sometimes picture him as a…
Facebook’s efforts to make News Feed more accessible to all users regardless of the speed or reliability of their internet connections has led to a change in how stories are ranked. For brands, publishers and marketers using Facebook, it means that speed is more important than ever. To understand the change, it helps to first…
He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of ads personalization: In parallel with My…
Ever since Google rolled out Hummingbird in 2013, there has been some question about the value of keyword research. Moving from a keyword-focused process to a topic-focused process has led some to devalue the long, arduous process of keyword research. Many wonder if it’s even worth the time. After all, if Google no longer looks…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 13 uses for keyword research to help you win in the search enginesOct 21, 2016 by Stoney deGeyter Google may have shifted its focus from keywords to “entities” in recent years,…
