In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet. Citations serve…
While many brands are focused on the holidays, a few are already looking past the New Year to February 5 and lining up their Super Bowl LI strategy. Avocados from Mexico (AFM), Skittles, and Snickers have already released announcements around their Super Bowl plans. For its second Super Bowl appearance, Avocados from Mexico is teaming…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game dayDec 2, 2016 by Amy Gesenhues With just over two months to go before next year’s Super…
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as…
According to the London-based video analytics firm Unruly, the most shared video ad of 2016 is a spot from the UK retailer John Lewis. The holiday-themed ad has earned 1.9 million shares since its November 9 release, shooting it to the top of the list in less than a month’s time. Unruly bases rankings for…
Pinterest has given brands an edge with a new update on its user interface. Announced today, the platform has launched a new feature it calls Showcase, allowing visitors who interact with business profiles on Pinterest to see manually selected visuals that best depict the brand. The Pinterest showcase will rotate to highlight up to five…
The new normal for consumers is being able to do business on their terms, with companies that have products that are easy to discover, easy to use and personalized and relevant to them. Not to mention they must be offered at a great price and available in any channel, must be reliable and must come…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The Customer Decision Hub: What’s inside the always-on brainDec 1, 2016 by Digital Marketing Depot The new normal for consumers is being able to do business on their terms, with companies…
Are you afraid of refactoring code? I love refactoring code. It’s nice to see a code base growing, but this also means that new quirks and suboptimal changes are introduced along the way. At some point, you might realize that there could be a huge opportunity in rewriting the code — to eliminate conflicts or…
Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring…
