For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get by in the beginning by…
CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most tangible relationships are more likely with the partners and service providers that comprise their full tech stack. Building, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best, both the advertising and…
Amazon has been ordered by US District Court Judge James Robart to disclose customer information for people who purchased WEN hair products on the e-commerce site. The ruling is connected to a lawsuit involving WEN Haircare products. According to a report on Media Post, Guthy-Renker, the company behind the WEN Haircare line, settled the lawsuit….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: U.S. District Court judge orders Amazon to release customer data in connection to WEN Haircare lawsuitDec 23, 2016 by Amy Gesenhues Amazon wasn’t part of the original lawsuit, but lawyers for…
The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands. One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands must use the context of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Uncovering the white spaces of opportunity for local searchDec 22, 2016 by Jon Schepke With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of…
The family of Amazon Alexa devices If you thought intelligent voice agents were only for handlessly searching the web or calling up your favorite songs, it’s time to recalibrate. This week, marketing analytics firm Datorama announced that its Marketing Integration Engine has been integrated with devices powered by Amazon’s Alexa voice agent, including Echo and…
Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. “We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7…
Welcome to the last reading list of the year. I’m happy to still have you as a reader and very grateful to all the people who value and support my work. I hope you’ll be on vacation for the upcoming days or can relax a bit from your daily work. Remind to take care of…
Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue confronts digital marketers of every stripe: data ownership. Why is this topic at the top of the agenda for 2017? Owning your marketing data seems simple at first blush. But with…
