Time flies by… The first month of the new year is already behind us, and with February just around the corner, it’s time for some fresh inspiration. So how about some wallpapers to tickle your ideas? Wallpapers that are a bit more distinctive as the ones you usually find out there? Well, we’ve got you…
Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of managing…
It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders. 1. Review your ad copy Upgrading decent ad copy into fantastic ad copy almost always…
Over the years of being a web developer with a focus on accessibility, I have mostly dealt with widely-adopted, standardized UI components, well supported by assistive technologies (AT). For these types of widgets, there are concise ARIA authoring practices as well as great tools like axe-core that can be used to test web components for…
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 10 tips to stay ahead in digital advertising Jan 26, 2018 by Peter Minnium As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares…
Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher Stories within its Discover tab. More than two years after Twitter debuted the tweet collections and opened it to certain publishers, the company will now enable publishers to make money from their Moments through sponsorships with brands, Twitter announced this week. Called…
Security of a WordPress (or any) website is a multi-faceted problem. The most important step anyone can take to make sure that a site is secure is to keep in mind that no single process or method is sufficient to ensure nothing bad happens. But there are things you can do to help. One of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Advanced Ad Targeting Strategies for AdWords, Facebook and Display Jan 25, 2018 by Digital Marketing Depot Join our ad-targeting experts for a crash course in the newest strategies for digital ad…
“Unless structure follows strategy, inefficiency results.”Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to the MO leader to modify the organizational structure to ensure it’s meeting current and future marketing strategies and goals. Nothing says commitment like an organizational chart, and we all know how challenging it is to develop a dedicated MO…
