Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. According to social media marketing consultant Matt Navarra, who shared a notice Facebook sent to its Marketing Partner network,…
After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart speakers are an important, emerging commerce channel. Adobe surveyed 1,000 US consumers, both owners and…
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big market share. Today, Google remains the undisputed king of search, yet…
YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First launched in June 2015, the video creation service offered by YouTube was expanded to more than 170 US cities in March of this year. Through the Director onsite program, companies that committed to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech Sep 7, 2018 by Robin Kurzer Agencies are shifting from traditional AOR relationships with a substantial retainer…
Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent a day! That number is slightly smaller for consumers, but when you take into account that most consumers juggle a work email address along with their personal address(es), you start to get…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Virtual reality enters its ‘trough of despair’ as shipments decline Sep 6, 2018 by Greg Sterling It wouldn’t be fair to say “VR is dead,” but from a consumer electronics perspective…
Getting Started With Machine Learning Getting Started With Machine Learning Alvin Wan 2018-09-07T14:00:26+02:00 2018-09-07T12:13:16+00:00 The goal of machine learning is to find patterns in data and use those patterns to make predictions. It can also give us a framework to discuss machine learning problems and solutions — as you’ll see in this article. First, we…
Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. The move is welcome…
Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page. Formerly called dynamic ads…
