When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the…
Facebook, Google and Twitter have all found themselves unwitting players in Russia’s effort to disrupt and influence the 2016 election. Ironically — and in retrospect, unfortunately — these companies shared an almost utopian faith in the role of technology to improve and influence society for the better. But in the wake of the presidential election…
You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After all, if someone searches for…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LinkedIn launches autoplay mobile video adsOct 12, 2017 by Susan Wenograd Video advertising is set to roll out to all advertisers by the first half of 2018. Oculus looks to improve…
LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay and appear as a standalone unit with a “Promoted” label to distinguish them as paid…
An article appearing in the Washington Post about Russian interference in the 2016 US presidential election says Facebook “scrubbed” thousands of organic posts associated with accounts used by Russian operatives. The implication is that Facebook is suppressing information to avoid further embarrassment or negative PR. Facebook told Marketing Land that the Post article doesn’t reflect…
Editor’s Note: Welcome to this month’s web development update. Anselm has summarized the most important happenings in the web community that have taken place over the past few weeks in one handy list for you. Enjoy! As web developers, we’re working in a very diverse environment: We have countless options to specialize in, but it’s…
With so many JavaScript frameworks around, single-page application (SPA) websites seem to be all the rage nowadays. However, an SPA architecture has the drawback of having a slower first-page load than a server-based application, because all of the JavaScript templates used to render the HTML view must be downloaded before the required view can be…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Live from Facebook-owned Oculus’s annual VR conference: Day 1Oct 11, 2017 by Tim Peterson All the news from the opening keynote at the virtual reality company’s annual developer conference. Twitter announces…
Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people to share 3D virtual objects from Spaces to their 2D news feeds, potentially raising people’s…
