In 2015, Google announced that mobile searches surpassed desktop searches in at least 10 countries. 56% of mobile traffic on major websites comes from mobile. In light of this, Google’s decision to improve the mobile user experience by various means, such as AMP pages and a dedicated mobile index, comes across as a sound business…
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why e-commerce SEO is NOT a one-shot wonderMay 5, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time…
Integral Ad Science is testing a new solution to help brand advertisers measure and optimize their digital display campaigns. The solution aims to move buying beyond basic viewability to a process that accounts for how exposure to ad messaging across properties impacts a campaign’s influence on consumers. IAS is running a closed beta of Consumer…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Google assesses the ‘authority’ of web pagesMay 4, 2017 by Danny Sullivan Google has no single authority metric but rather uses a bucket of signals to determine authority on a…
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your…
In a world between building accessible interfaces, optimizing the experiences for users, and big businesses profiting from this, we need to find a way to use our knowledge meaningfully. When we read that even the engineers who built it don’t know how their autonomous car algorithm works or that the biggest library of books that…
Facebook continues to make a ton of money… … but for months, Facebook execs have warned that its advertising revenue growth will slow down in 2017 as it stops squeezing more ads into the average news feed. But in Q1, Facebook showed no signs of slowing down just yet. Counterbalancing Facebook’s stagnating ad load is…
For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze into people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the second half of 2017, said…
Can you believe it is May already? Time flies! Here in Belgium, spring has arrived and has brought along its bright colors, the delicate odours of blooming flowers, as well as the cheerful chirping of birds. I try to soak it all in as this is my favorite time of the year. On a related…
