B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both consumers and businesses. For example, the PC/laptop industry makes a significant amount of money from sales…
“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance). The good news is that in SEO, we are the kings and queens of “do more with less.”…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: After slashing programmatic exposure, P&G began advertising on more sites this summerNov 2, 2017 by Ginny Marvin Between January and August 2017, P&G ran ads on 20% fewer sites year-over-year, according…
I became a huge fan of customer journey mapping the first time I was introduced to it. And after a few years of mapping, tweaking and presenting maps, my team and I started looking for other more exotic uses of this technique. Well, seek and ye shall find. Customer journey mapping is a visualization technique…
Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand’s ad on the mobile app, even if they didn’t directly engage with the ad to visit the site. On Wednesday, Snapchat unveiled the Snap Pixel, a conversion-tracking…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app adsNov 1, 2017 by Tim Peterson Initially, Snapchat’s tag can only be used to measure conversions, but…
The Vary HTTP header is sent in billions of HTTP responses every day. But its use has never fulfilled its original vision, and many developers misunderstand what it does or don’t even realize that their web server is sending it. With the coming of the Client Hints, Variants and Key specifications, varied responses are getting…
November is a rather gray month in many parts of the world, so what could be better as some colorful inspiration to start it off with the right foot? To tickle your creativity, artists and designers from across the globe once again challenged their artistic abilities and designed desktop wallpapers for you to indulge in….
Great conferences are all about learning new skills and making new connections. That’s why we’ve set up a couple of new adventures for SmashingConf 2018 — just practical sessions, new formats, new lightning talks, evening sessions and genuine, interesting conversations — with a dash of friendly networking! Taking place in London, San Francisco, Toronto. Tickets?…
As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics. These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating…
