It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed slowing user and revenue growth and lower-than-expected revenue and earnings. Wall Street wasn’t pleased and was somehow surprised by the numbers despite the company’s guidance. As often happens, Wall Street and advertisers are operating…
Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file. Ads.txt is an initiative spearheaded by the IAB Tech Lab to help eliminate domain spoofing ad fraud. By simply placing an ads.txt file on their…
I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is how well a content idea was…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Smart content execution will net a lot of inbound links Jul 25, 2018 by Paddy Moogan Ever wonder why that link-building campaign you spent a lot of time and money on…
WordPress Notifications Made Easy WordPress Notifications Made Easy Jakub Mikita 2018-07-26T14:20:27+02:00 2018-07-26T12:30:36+00:00 WordPress doesn’t offer any kind of notification system. All you can use is the wp_mail() function, but all of the settings have to be hardcoded, or else you have to create a separate settings screen to allow the user tweak the options. It…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177% Jul 24, 2018 by Amy Gesenhues Ad spend on Instagram grew four times that…
Twitter is following through on its commitment to improve the health of its platform. Tuesday, the company announced that all new requests to access the company’s API platform will be required to apply for a developer account. It is also restricting the default number of apps registered to a single account to 10 and limiting…
How To Improve Test Coverage For Your Android App Using Mockito And Espresso How To Improve Test Coverage For Your Android App Using Mockito And Espresso Vivek Maskara 2018-07-25T14:00:04+02:00 2018-07-25T12:06:31+00:00 In app development, a variety of use cases and interactions come up as one iterates the code. The app might need to fetch data from…
Converting Images To WebP Converting Images To WebP Jeremy Wagner 2018-07-24T11:00:30+02:00 2018-07-24T10:53:31+00:00 To use WebP, you’ll first need to convert your existing images to the format. This can be done in a myriad of ways, from something as simple as exporting from your preferred design program, to cloud services, to the official cwebp encoder, and…
Introducing “The WebP Manual” Introducing “The WebP Manual” Markus Seyfferth 2018-07-24T12:00:00+02:00 2018-07-24T10:53:31+00:00 What’s WebP in the first place? Can we actually use it today? And if yes, how exactly? The role of media in performance, specifically images, is of huge concern. Images are powerful. Engaging visuals evoke visceral feelings. They can provide key information and…
