Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech Europe preview: here’s what to expect in 6 weeksSep 20, 2016 by Scott Brinker We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with…
To err is human. Errors occur when people engage with user interfaces. Sometimes, they happen because users make mistakes. Sometimes, they happen because an app fails. Whatever the cause, these errors and how they are handled, have a huge impact on the user experience. Bad error handling paired with useless error messages can fill users…
When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming….
It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and quoted tweets against the 140-character limit for normal tweets. Promoted Tweets are a different story. Any photos, videos, polls and quoted tweets included Promoted Tweets created using Twitter’s ad dashboard will…
Bokic Bojan / Shutterstock.com Einstein made his name, in part, by demonstrating a new understanding of the relationship between matter and energy. Today, he is lending his name to Salesforce’s newest effort to understand the relationship between customers and your business. The company is announcing a layer of artificial intelligence (AI) that is branded with…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce introduces Einstein — an AI layer for all its cloudsSep 19, 2016 by Barry Levine The company is going beyond its previous integrations of computer intelligence, making embedded predictive and…
For the last few years, whenever somebody wants to start building an HTTP API, they pretty much exclusively use REST as the go-to architectural style, over alternative approaches such as XML-RPC, SOAP and JSON-RPC. REST is made out by many to be ultimately superior to the other “RPC-based” approaches, which is a bit misleading because…
If there is one thing that will stand the test of time, it’s thumb placement on mobile devices. This makes consideration of the “thumb zone”, a term coined in Steven Hoober’s research, an important factor in the design and development of mobile interfaces. Have you ever interacted with a mobile website or app that simply…
Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular. The world of apps, however, is much smaller and more concentrated than the PC internet. Just under 60 percent of total digital media time is now spent in apps (58 percent)….
A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost app retention. However, comScore data show that consumers often decline notifications. Just under 40 percent…
