Now that I’ve had time to fully digest HeroConf 2019, there was one main theme: what happens post-conversion. When a room of session attendees was asked how many of them were responsible for more than just leads or conversions, 90% of the room raised their hands. So it might not come as a shock to…
“One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the conference discussed how their teams are working to foster personalized connections with customers through technology stacks. It also was refreshing to hear that I’m not alone and no one has achieved truly…
One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central part of the broader privacy discussion. Survey data have repeatedly shown that users care about who gets access to their location data and want more control over it. Android has historically given…
Finding Inspiration In Digital Influencers Finding Inspiration In Digital Influencers Suzanne Scacca 2019-05-09T13:30:59+02:00 2019-05-09T12:34:22+00:00 You want your client’s website to become the go-to destination for their target audience. So, you design them to look great, work perfectly and rank well in search. Is that enough? It could be, though I have a sneaking suspicion that…
John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday that Chrome’s new approach to privacy and cookie handling will do little to stop trackers. Google announced Tuesday that it is changing the way its Chrome browser handles third-party cookies and will more aggressively aim to limit fingerprinting. It…
As expected, Google introduced a new 10-inch screen smart display at Google I/O. Google smart displays and speakers have now been rebranded under the Nest moniker. The rationale involves bringing the Google Home and Nest smart-home products together in the same group under the same brand, which makes complete sense. Cool hardware, clumsy branding. All…
As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its annual I/O developer conference. New tools in Chrome will allow users to block or clear third-party cookies more easily, Google said. The company also announced a browser extension that will show more information about…
SVG Web Page Components For IoT And Makers (Part 1) SVG Web Page Components For IoT And Makers (Part 1) Richard Leddy 2019-05-08T13:00:16+02:00 2019-05-08T12:33:07+00:00 The IoT market is still in its early stages, but gathering steam. We are at a cusp in the history of IoT. Markets are quadrupling in the course of five years,…
Once upon a time, influencer marketing was reserved for brands putting their products in the hands of high-profile public figures and celebrities, but social media — Instagram in particular — has changed the game. Now, the majority of Instagram influencers are “micro-influencers” with fewer than 10,000 followers according, to a new report from Socialbakers. The…
Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly, along with videos that keep people engaged for a longer amount of time. “We will add more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes…
