I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I…
Jivox, a digital marketing company that drives engagement across paid and owned media, has announced the launch of Kairos, a new patented purchase prediction solution for the eCommerce market. Kairos will be powered by Jivox’s machine learning and artificial intelligence technology, allowing companies to enhance eCommerce marketing outreach with targeted user scores, and product advertising…
Making Memories To Last (August 2020 Wallpapers Edition) Making Memories To Last (August 2020 Wallpapers Edition) Cosima Mielke 2020-07-31T08:00:00+00:00 2020-07-31T12:30:15+00:00 Everybody loves a beautiful wallpaper to freshen up their desktops and home screens, right? To cater for new and unique artworks on a regular basis, we started our monthly wallpapers challenge more than nine years…
How To Create A Porsche 911 With Sketch (Part 2) How To Create A Porsche 911 With Sketch (Part 2) Nikola Lazarević 2020-07-31T10:30:00+00:00 2020-07-31T12:30:15+00:00 Are you ready to push Sketch to its limits once again? As noted in the previous part, this tutorial is geared more towards experienced illustrators, but if you’re new to Sketch…
Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also moving forward. CCPA opt-out handling Publishers can enable Funding Choices to collect opt-out requests from California residents and comply with CCPA. It is integrated…
Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this…
“It’s not the ideal model for building marketing applications that are going to run natively in the cloud.” That was Tony Byrne of analyst firm Real Story Group concluding some skeptical remarks he made to us about the utility of open source development strategies in building SaaS solutions for marketers. Not that he’s a skeptic…
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The definition of a live event has been shifted 180 degrees since March. Thanks to COVID, it rarely means in-person events these days. While this has meant a decrease or end to onsite gate revenue, many platforms, organizations and corporate entities are taking the opportunity to add value for virtual event attendees and sponsors. PR…
Understanding Client-Side GraphQl With Apollo-Client In React Apps Understanding Client-Side GraphQl With Apollo-Client In React Apps Blessing Krofegha 2020-07-29T10:30:00+00:00 2020-07-29T12:34:01+00:00 According to State of JavaScript 2019, 38.7% of developers would like to use GraphQL, while 50.8% of developers would like to learn GraphQL. Being a query language, GraphQL simplifies the workflow of building a client…
