Location data has come a long way. From the early days of radius targeting, which is still happening, mobile-location and location history are now being used for sophisticated AI-driven personalization and customer engagement, increasingly without any reference to location at all. Neura, which describes itself as “a leader in real-world customer intelligence,” announced it’s available…
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The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable brands, including McDonald’s which replaced the role with a new SVP marketing technology position. CMOs who remain will need to prepare to handle even more pressure…
Creativity Sparks Shining Through The Fog (November 2019 Wallpapers Edition) Creativity Sparks Shining Through The Fog (November 2019 Wallpapers Edition) Cosima Mielke 2019-10-31T12:00:00+02:00 2019-10-31T12:36:42+00:00 The fascinating world of aviation, classic movies, sweet childhood memories — these are just some of the things that inspired artists and designers from across the globe to participate in our…
Signs Your Website Feels More Like A Haunted House Than A Welcoming Home Signs Your Website Feels More Like A Haunted House Than A Welcoming Home Suzanne Scacca 2019-10-31T12:30:59+02:00 2019-10-31T12:36:42+00:00 When building a website or PWA, no one ever thinks, “I really hope my visitors run away in fear!” Yet, one wrong move could make…
Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real SMB business problems or siloed solutions that fail to deliver benefits for the whole business. With this environment in mind, we’re seeing savvy, locally-focused businesses…
With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure Your Facebook Campaigns for Success. This can surely seem a daunting undertaking. There are so many levers to potentially pull, and so much information available on the topic that…
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Writing A Multiplayer Text Adventure Engine In Node.js: Adding Chat Into Our Game (Part 3) Writing A Multiplayer Text Adventure Engine In Node.js: Adding Chat Into Our Game (Part 3) Fernando Doglio 2019-10-30T13:00:59+02:00 2019-10-30T12:35:38+00:00 I first showed you how to define a project such as this one, and gave you the basics of the architecture…
“Create Once, Publish Everywhere” With WordPress “Create Once, Publish Everywhere” With WordPress Leonardo Losoviz 2019-10-28T16:00:59+02:00 2019-10-29T12:36:15+00:00 COPE is a strategy for reducing the amount of work needed to publish our content into different mediums, such as website, email, apps, and others. First pioneered by NPR, it accomplishes its goal by establishing a single source of…
